Ashley Keating Email & Phone Number

Dublin, County Dublin, Ireland

London, England, United Kingdom

Campaign & Brand Management• Managed award-winning brand campaigns, executing effective media plans that achieved +1.2pts brand power growth in 1 year - placing the brand in the top 1% of brands that achieve this• Led innovation in media planning by introducing podcast ad placements, a first for the brand• End-to-end campaign management for strategic partnerships involving inter-agency briefings,creative execution, multi-channel media planning, stakeholder and budget management• Content creation for priority destinations to drive brand purpose and saliency among core audience• Supported on the largest revenue generating campaign of the year, driving revenue of £54m+ vs target• Managed brand comms and content creation for new aircraft launch, a vital pillar of the brands sustainability mission, including a large-scale 3 day aircraft shoot at Heathrow airport• Supported on a pivotal strategy project for developing the brand’s ‘Purpose Pillars’ including ideation workshops, research testing, concept writing and strategy development• Conducted robust competitor analysis on key players and trends in the market• Created a suite of digital display assets with live dynamic pricing for effective and relevant retargeting

London, England, United Kingdom

Campaign & Brand Management• Created brand strategies including executing campaign creative and multi-channel media planning• Developed best in-class brand activation plans for fast-tracked launch while driving momentum,resulting in over £7m sales value in year 1 and accounting for 0.6% of stimulation category• Delivered a content series with Channel 4, working with top tier talent and a budget of £1.35m• Led social media strategies and content creation including influencer marketing campaigns• Monitored brand performance using Kantar tracking, helping to drive data-led decision making• Stakeholder management to deliver brand plans with Media, Creative, PR and Trade agencies• Led internal engagement generating excitement and pride through comms and launch activities• True brand guardian implementing clear brand guidelines, values and tone of voice in all aspects• Won the top tier ‘Red Rose Award’ in the yearly department awards for my work on the new launchProject Management• Managed large cross-functional delivery of new brand launch, liaising with colleagues throughout the organisation from initial concept stages through to operational production and driving sales• Presented to senior global leader, achieving buy-in and approvals in various Stage Gate cycles• Management of £20m budget, tracking brand performance against internal and external data• Delivered strategic milestones to drive long-term brand health on packaging, new flavours & formats• Understanding consumer insight to drive brand decisions for NPD and brand communications

Dublin, Leinster, Ireland

Campaign Management• Managed strategic campaigns, both national and regional• Content management & campaign activation (radio & content partnerships, influencer & social media content)• International market research & strategy development for Europe & North America (immersion trips, focus groups & online research)• Budget management & activity reports for senior management• Post-campaign evaluation to achieve KPIs • Multi-agency managementSocial Media• Strategy development for multi-channel use• Content planning, creation & curation• Reporting & Analysis for senior management• Competitor & market analysis Sponsorship• Supported sponsorship of Irish Rugby Team working on activations such as ‘Le Drop’ (nominated for ‘Best Content Marketing – Real Time Activation’), stadium activations & airport/on-board activations• Organised merchandise & gifts for the teams • Arranged prize winner flights & accommodation • Liaised with loyalty team on promotional activations• Won various awards including Best Sports Team Sponsorship & Sponsorship of the YearEvents• Management of Aer Lingus Pride Parade, organising all logistics (float design, merchandise, pre-parade party etc)• Liaised with internal departments to ensure successful running of the event including HR, Social Media, PR & the LGBT+ Allies Committee• Co-ordinated our AerClub event in Kildare Village arranging the design & layout of the space, our Virtual Reality activation, crew presence & briefing etcBrand• Contributed to the successful re-launch of the Aer Lingus brand including planning & preparation for launch• Managed the process of arranging new merchandise gift bags to be delivered to 4000+ staff• Updating branding across various airport sites (Dublin, Shannon, Cork & Belfast)Emergency Response• Volunteered on the Task Force during Covid-19 working in our call-centre, making changes to guest's flights, processing refunds, issuing vouchers & communicating with guests via social media

Mullingar, Co. Westmeath And Esbjerg, Denmark

Ocean City, Maryland

Clonmel, Co. Tipperary

Professional Diploma In Digital Marketing

Diploma, Sports Sponsorship Marketing

Bachelor’S Degree, International Business Majoring In Marketing, 2:1 Honours Degree

Activities and Societies: Member of the UL Wolves Mixed Tag Rugby team.

Business And Economics

Studied in the Universidad de Navarra for one semester as part of an Erasmus programme.

High School

Activities and Societies: Hockey Team. School Leader in my final year. Worked on various school committees.