Ashley Mohan Email & Phone Number

Burlington, Massachusetts, United States

Greater Boston Area

• Act as Digital & eCommerce business partner for Biology business unit, responsible for identifying data-driven growth drivers and leveraging understanding of portfolio assortment, strategy, and customer behavior to.
• Proven record of building stakeholder trust and engagement, increasing digital acumen and shifting stakeholders towards a strategic mindset for eCommerce channel, and addressing conflict.
• Lead and coach a team of 2 to identify, prioritize and execute impactful opportunities from thorough data analysis to support Biology and Digital & eCommerce while establishing DCM as trusted partners with internal.
• Drove creation and implementation of product content strategy during global site redesign, from initial ideation & development of required features and site hierarchy to execution with stakeholders across Life Science.
• Created and implemented user generated content strategy, working with cross-functional digital teams to bring Ratings & Reviews and Questions & Answers features to product details pages. Drove continuous success.

Natick, Massachusetts

• Coordinate launch of more than 300 new products annually and daily operationalmanagement of existing portfolio containing 4,000 diverse products
• Responsible for product line revenue and expansion, and demand generation goals
• Lead product line digital marketing strategy, including design and creation of web pages and Google Ads, SEO, content curation, social media engagement, and analytics
• Design and execute targeted marketing campaigns focusing on customer segmentation
• Perform market analysis by assessing products, competition and market; recommend and implement pricing, positioning and marketing plans based on results
• Conduct and present product line training for Global Sales Force; represent product line and corporate strategic marketing campaigns at trade shows

Natick, MA

• Coordinate launch of more than 300 new products annually and daily operationalmanagement of existing portfolio containing 4,000 diverse products
• Responsible for product line revenue and expansion, and demand generation goals
• Lead product line digital marketing strategy, including design and creation of web pages and Google Ads, SEO, content curation, social media engagement, and analytics
• Design and execute targeted marketing campaigns focusing on customer segmentation
• Perform market analysis by assessing products, competition and market; recommend and implement pricing, positioning and marketing plans based on results
• Conduct and present product line training for Global Sales Force; represent product line and corporate strategic marketing campaigns at trade shows

Greater Boston Area

• Developed effective stakeholder engagement strategies that achieved buy-in and prioritization to complete scheduled migration into new ERP system.
• Supported several concurrent migration projects, delivering on-time completion and increasing independent end user system usage.

As a Senior Project Specialist I primarily focused on development and management of processes and projects for custom cell line engineering products and services. I utilized traditional project management methodology and interpersonal skills in planning, executing and controlling all stages of custom projects as well as cross-functional projects that aimed.

As a Technical Marketing Specialist I supported activities related to launching new and growing existing products to meet market needs and revenue forecasts including updating Sigma-Aldrich systems such as SAP, Business Warehouse and CorpBase. Additionally, I gained leadership and project management experience through leading small OEM projects and.

In the Cell Sciences and Development group I worked to develop custom media and supplement formulations for the production of biopharmaceuticals. I functioned as the lead scientist for projects with customers, which included leading and performing technical work as well as communicating results and recommendations directly with external and internal.

As a Chemist I in Microbiology Production I functioned to perform approved procedures for the production and testing of various enzymatic products derived from microbiological sources. I gained experience in completing job tasks while complying with standard operating procedures, quality management systems and with requirements set forth by OSHA and ISO.

Masters Of Science, Biology

Bachelor Of Science (Bs), Biology, General