Ashley Tobin Email & Phone Number

County Cork, Ireland

Poppulo is the global leader in employee communications software and advisory services, partnering with many of the world's most successful corporations, such as Nestlé, LinkedIn, Rolls-Royce and Experian.

Cork, Ireland

Sydney Area, Australia

Clients: Commonwealth Bank, Lilydale & StegglesResponsibilities:Coordinating and managing integrated marketing campaigns from initial brief through to execution and reporting.Managing brainstorming sessions, creative briefings and creative reviews, and presenting numerous concepts and ideas to clients.Developing strong productive relationships with clients and colleagues.Working closely with various departments to maintain consistent knowledge on the project status in order to identify any potential issues and opportunities.Forecasting finance and ensuring all campaigns are being delivered on time and within budget.Managing daily WIP meetings.

Sydney, Australia

Client: Coca-Cola South PacificResponsibilities:Management of Coca-Cola’s loyalty program – Coke Rewards and Diet Coke VIP’s.- Develop annual marketing activity plan- Sustaining excellent client relationship- Focus on driving loyal buying behaviour through member acquisition and member retention- Ensure brand guidelines are adhered to in all marketing materials- Relationship management and contract negotiations with key partners- Budget management- Management of monthly KPI reporting and analysisManagement of numerous Coca-Cola Integrated Marketing Campaigns such as the Coca-Cola Woolworths FIFA World Cup 2014 promotion, Coca-Cola’s Summer Campaign, Big Prize Surprise and COKE Beach @ the Cricket.- Source and negotiate promotional prizing- Management of promotion UX- Management of legalities, T&C’s, permits, and ensuring partner contracts are approved - First point of contact on legal requirements and compliance including ACCC enquiries- Leverage partner relationships to promote IMC through various digital channels- Develop and execute Facebook strategy and content schedule- Execution of promotion, setting KPI’s and presenting post campaign report to client- Head lead on risk assessment process- Budget Management- Winner Management

Sydney, Australia

Client: Coca-Cola South Pacific

Sydney, Australia

Client: Coca-Cola South Pacific

Co. Kerry, Ireland

Responsibilities:Preparation, placement and proofing of all advertising.Website maintenance, content updates and analysis in conjunction with Google Analytics.Rate & package updates.Social Media.Guest communication - Hotel & Spa DM & eDM.Database maintenance and additions.Competitor Analysis – local & national.Assist with Sales, Quotations and Event Management.Represent O’Donoghue/Ring Hotels at events.

Co. Dublin, Ireland

Clients: Shiseido Cosmetics, P&G Fine Fragrances – Dolce&Gabanna, Gucci, Hugo Boss, Lacoste.Responsibilities:Managing and processing the GWP promotion for Shiseido cosmetics.Liaising with Graphic Designer to create Shiseido promotion material.Evaluating promotion effectiveness and reporting all findings.Tracking, reporting & communicating on sales, distribution and budget targets for all pharmacy accounts & department stores.Managing the customer service function for all accounts.Distributing monthly counter manager letters specifying key sales achievement/performance as a tool to guide counter staff.

Co. Kerry, Ireland

Responsibilities:Designing & managing the distribution of surveys and questionnaires.Using statistical software to manage and organise information (SPSS).Analysing & interpreting data to identify patterns and solutions.Writing detailed reports and presenting results (Graduate Survey Report 2010 and Student Support Services Report 2010).Designing brochures & postcards for potential employers of I.T Graduates.Designing the Student Handbook for the academic year 2010/2011.

Mbs Marketing, Marketing

Bachelor Of Science (Bsc), Bsc Business Information Systems