Ashley Boggs Email and Phone Number

Identifies strategic priorities, proactively collaborates with business partners, and execute on the strategic plan to increase HEDIS ratings, product utilization, and member satisfaction.Develop and execute omni-channel strategies to engage members and drive behavior change and measurable value.Develop storytelling through reporting by gathering actionable Member feedback, align data and insights to cost of care business impacts, in addition to the marketing funnel.

Design strategies that align Medicaid member communications projects with key business objectives. Delivered on heavily regulated programs that encompassed over 20 brands and reached millions of members with diverse backgrounds, health needs, and levels of health literacy. Led the development of multi-channel campaigns from helping define objectives to the flawless execution of asset development for paid and owned media.

Produced a portfolio of acquisition, retention, and engagement marketing for over 20 Medicaid health plans, ensuring all branding, CMS, and state regulatory compliance guidelines were met. Served as editorial team lead for 12 writers. Reviewed content for accuracy and brand compliance, delegated writing assignments, and supported capacity planning.Awarded ClearMark recognition from the Center for Plain Language.

Led the development, execution, and evaluation of strategic marketing plans for national heart health observances, including the Million Hearts® 2016 American Heart Month efforts targeting African American men, which garnered over 36 million media impressions with nearly 16 million radio listeners and over 5,000 media placements.Cultivated strategic partnerships and coordinated outreach efforts for the Million Hearts® Stakeholder Communications Network, comprised of over 50 leaders from key health care groups, such as the American Medical Association, Association of Black Cardiologists, and America Medical Group Association. Led promotional and marketing research efforts for the CDC’s National HPV Vaccine Campaign to strengthen provider recommendations for HPV vaccine and increase vaccine uptake.

Created and executed a comprehensive social media strategy for the President's Cancer Panel, a presidentially appointed advisory committee responsible for monitoring the development and execution of the National Cancer Program. Reinforced the Panel's role as a thought leader in the cancer landscape through digital tactics.Supported the development of the 2012-2013 Annual Report to the President, "Accelerating HPV Vaccine Uptake: Urgency for Action to Prevent Cancer"​ and the 2016 Report, "Improving Cancer-Related Outcomes with Connected Health."

Led marketing initiatives in support of cancer prevention research, education, advocacy and outreach programs. Wrote compelling content and supported the design and layout of all marketing materials, including brochures, advertising, direct mail, and reports. Managed colon cancer education programs, including the event planning, marketing collateral, media pitching, and onsite operations for six communities. Garnered media coverage from ABC News and other local news outlets.

Managed the production of a CDC-funded community-based film promoting mammography to African American women. Conducted research, wrote the script, mobilized community spokespeople, and coordinated production logistics.