Ashley Barber Email & Phone Number

Portland, Or, Us

United States

Led strategy development and business processes for the U.S. market, promoting carbon programs that supported farmers and industry partners in adopting regenerative practices aimed at capturing and storing soil carbon.-Oversaw agronomy support, technical systems, business processes, and field operations, managing an annual operating budget of $7M to ensure efficient execution of carbon project logistics.-Scaled U.S. carbon programs eightfold from 2024 customer enrollment, driving significant growth in climate-positive farming initiatives.-Designed and implemented agricultural data collection and analysis processes to meet regenerative practice standards and carbon project requirements.

Davis, California, United States

I drove revenue strategy, forged R&D partnerships, and managed cross-functional operations. I identified new markets, oversaw supply chain initiatives, and led a 9-person team with up to $3M budgets, focusing on customer engagement and process development.-Led an impactful commercial trial program with industry leaders, gathering essential product data for strategic decisions in development and inventory and establishing revenue goals of $5M.-Integral to cross-functional Crop Team driving commercial choices through product lifecycle: development, production, pricing, and launches.-Deep agricultural economics knowledge used when engaging farmers in R&D, sales, and supply chain phases.-Created a new product supply chain, highlighting technical expertise, forecasting, and vendor engagement. Enhanced efficiency by optimizing resources and streamlining SKUs/products. Delivered a $100K annual savings by identifying and engaging with third-party logistics provider.-Oversaw media announcements, industry presentations, and PR collaborations to enhance the company's profile in food system innovation and sustainability.-Unified brand messaging, formalized approval, trademarks, packaging, distribution, and internal/external comms. Utilized storytelling to highlight commitment to environmental and social issues, securing approval from 3 regulatory agencies.

Davis, California, United States

At this high-growth startup, I built infrastructure spanning its long-term strategic roadmap, governance procedures, operating model, vendor contracts, R&D facility, and workforce development.-Collaborated to establish company headquarters, sourcing property, overseeing construction, budgeting, and due diligence with CEO, board, and investors.-Recognized with “Heart of the Company” Award for cultivating the company’s culture and being the internal face of the organization.

Davis, California, United States

I oversaw daily operations at the US R&D site, managing budgeting, invoicing, purchasing, contracts, compliance, and reporting. I collaborated with cross-functional teams to align company initiatives and global strategies.-As a subject matter expert, supported leadership teams and sites, reinforcing procedures through policy and trend monitoring, advising on quality-enhancing site modifications.-Successfully strategized and directed projects to meet organizational goals, including achieving a record-high score in a 6-month audit and leading a ~100 vendor Capex initiative for site development.

Davis, California, United States

I engaged in interdisciplinary research on sustainable agricultural practices, partnering with farmers, agribusinesses, nonprofits, policymakers, and local communities. I successfully navigated "farmer culture," establishing positive connections using my business and technical skills while genuinely embracing the intricacies of each farming approach.-Conducted fieldwork, assays, and lab analyses for soil health, nutrient management, and carbon sequestration research support.-Supported grants for 3 programs, partnering with Campbell’s, CDFA Office of Environmental Farming & Innovation, and Russell Ranch Century Experience. Also assisted farmers in grant submissions, outlining plans, timelines, and mapping progress for funding agencies.

Sacramento, California, United States

I spearheaded mergers, aligned teams across 19 sites, managed human capital, guided process enhancements, and advised leaders for corporate achievements.

Davis, California, United States

As a Senior Analyst, I directed a 15-person team while providing support to corporate partners. I advised on labor, compliance, finance, and managed policy development, process enhancement, and efficient labor cost controls.

Bachelor Of Science - B.S., Sustainable Agriculture And Food Systems

Horticulture Business & Production Certifications