Ashley Collier Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Led Development team staff and external consultants.• Launched $55M, five-year Capital Campaign for mixed-income community, affordable housing targets. More than a third of goal raised in first six months. • Built fundraising and campaign plan for CEO and Board, aligned to WFF’s strategic plan and Westside Land Use Framework Plan. • Created and managed new sponsorship opportunities, including signature event, Board receptions, annual partnerships and volunteer activations. • Secured organization’s largest donation to-date.• Grew donor base by 20% year over year.

Atlanta, Georgia, United States

• Drove the development for all funding components of the strategic plan including signature and custom events, grants, and campaigns. • Collaborated with corporate partners on earned revenue potential for custom activations. • Secured major funding commitments through individuals, corporate giving, government and foundation grants.• Partnered with the Board for 100% giving participation and serve as Fundraising & Events Committee lead.• Managed Development team of five to achieve core objectives and mission. • Generated over $1 million surplus in revenue in first two fiscal years, which also led to the establishment of the organization’s reserve fund. • Initiated COVID-19 relief fund, securing $750k within three months. • Secured organization’s largest gift to date with a $500k grant from a private foundation. • Raised 135% of goal for signature events, totaling nearly $1 million in revenue. • Achieved $120k for End of Year Giving Campaign – 400% increase year over year.

Atlanta, Georgia

• Fundraised for strategic initiatives and development for the Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta. Greatest year to date for Aflac Cancer Center fundraising. • Advanced corporate and community partnerships including naming partners, grant opportunities, and internal and third-party event fundraisers. • Cultivated major donors nationwide, focused on growing individual Circle of Care members within existing corporate partnerships. Raised Circle of Care donors by 20% each consecutive year.• Developed and implemented donor events and communication materials to foster donor relationships – both for cultivation and stewardship. • Expanded and managed over $1.5 million in grant funding.• Established a new fundraising campaign for corporate audience resulting in $60,000 the first year and $75,000 the second year.• Generated and analyzed fundraising reports to best evaluate return on investment of fundraising activities and events. • Established Corporate Advisory Council for improved donor engagement and retention.

Greenville, South Carolina

• Strategized and marketed to enhance the quality of life for residents and visitors through entertainment events and community outreach.• Created and advanced overall client and community relations plan for the Greenville Arena District.• Conceptualized and facilitated the implementation of building sponsorship, naming rights, and premium seat contracts.• Conducted business reviews and ROI reporting to ensure client satisfaction. Bridged agendas of corporate partners, community groups and nonprofits for various fundraising, volunteer and appreciation events such as socials, galas, 5K races, awareness events, etc.• Hosted over 50 community events within first year with continued growth. Partnered and collaborated with over 100 community groups and nonprofits within first year.• Developed and implemented all community relations for the 2017 SEC Women's Basketball Tournament including school day game curriculum, local #1 fan/patient program, boys and girls scout night, military appreciation, and nonprofit engagement.

Greenville, South Carolina

Development Officer• Top gift officer based on scorecard performance, measuring donations, asks, new gift society members, prospect visits and outreach.• More new society donors and more personal visits than any other gift officer.• Managed portfolio of over 300 leadership giving targets.• Expanded and administered Young Benefactor program of nearly 350 leadership giving donors.Donor Marketing• Targeted appeals and solicitations to alumni through online and social media communications/advertisements.• Recruited and motivated alumni ambassadors to encourage ongoing communications of Furman news, development and fundraising among peers.• Oversaw mobile donation options.• Identified and implemented micro-philanthropy and crowdfunding projects.• Developed strategies and techniques for alumni agents’ involvement through online social networking, including new platforms for solicitation on networks such as Facebook, LinkedIn and Twitter.• Collaborated on unique targeted fundraising messaging within broader online, mass mailing and Phonathon appeals.• Engaged students in giving and philanthropy education, leading up to Furman First Gift (formerly known as senior gift) and Young Benefactor targets.• Coordinated Donor Appreciation Week with students, faculty and staff.

Greenville, South Carolina

• Developed and implemented client communications plans and reputation management.• Utilized market and competitive analysis to orchestrate brand positioning.• Promoted and managed events, including press conferences and promotional initiatives.• Performed internal and crisis management.• Researched, wrote and distributed press releases to targeted media.• Spearhead company foundation allocations for community programs, corporate sponsorship and partnership development.

Bachelor Of Arts, Business Administration, Marketing

Technically proficient in MS Word/Mac OS and affiliated programs, Excel, PowerPoint, Photoshop, programming in Dreamweaver and HTML.

Masters Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services