Ashley Lane Email & Phone Number

San Francisco Bay Area

• I currently spearhead internal communications strategies (for a US and international audience) for People & Culture, including ERGs, Product & Tech, and Editorial at Business Insider (BI) and EMARKETER (EM). I also.
• Developing and implementing a company-wide internal communications strategy and process.
• Collaborating with various BI stakeholders at both the C-Suite- and employee-level, such as Finance, Legal, Editorial, People & Culture, and Product & Tech, on both large-scale internal communication campaigns, and the.
• Developing multi-channel communications strategies – including Slack and email – for new and updated BI policies and guidelines, and for various corporate-level initiatives and events, including Open Enrollment, Hack.
• Help program company All-Hands, including drafting talking points.
• Managing the monthly, company-wide newsletters for BI and EM, each with an average of 75% and 81% open rate respectively.

San Francisco Bay Area

• Managed (dotted line) more than 80 people across Service Journalism, Audio, and Distribution (social, growth, newsletters, copy desk, and homepage) teams
• Managed (direct line) 1 full-time employee
• Collaborated with management (client services) to effectively communicate (both written and verbally) changes in newsroom processes and protocols
• Managed task force where we audited 400 newsroom-wide policies and protocols
• Created newsroom wide memos and emails that were sent to more than 500 employees
• Guided managers and individual contributors in career development and how to provide effective feedback

San Francisco Bay Area

• Increased newsroom staff by recruiting and hiring more than 15 full-time staff members and fellowsacross Tech, Science, and News desks, and wider Service Journalism team
• Attended college and journalism career fairs
• Maintained close working relationships with various journalism organizations, including NABJ, NAHJand AAJA
• Guided managers in annual review conversations (full-time staff) and half-way check ins (fellows)
• Collaborated with managers on successfully pitching to hire fellows full-time

San Francisco Bay Area

• Commissioned monthly health and wellness articles (these range from long-form guides and reports to columns and short, listicle-based pieces)
• Prepared, rewrote and edited 20-25 pieces of content monthly to improve readability and impact, while optimizing for SEO
• Monitored Google Analytics
• Strategized Influencer Team's 2019 Editorial Calendar
• Wrote 1-3 pieces per month
• Aided in LinkBuilding team exceeding its annual link goal by 179.06 percent in 2018

Worldwide

Work has been published in:CNN TravelTravelzooThe NationalThe NopebookVotes By WomenElite Daily

Abu Dhabi, United Arab Emirates

• Interviewed and networked with key figures within the luxury, fashion, healthand fitness, and travel industries (both GCC and international)
• Pitched, wrote and edited 2-4 features per month (according to The National’s style guide,British/UK English) for Luxury, Ultratravel, and #healthliving
• Attended and covered (1 feature, 3 blog posts) Paris Fashion Week A/W ’16
• Managed freelancers and edited (first round) 5-10 pieces for Ultratravel magazine
• Managed and editing 1-2 daily posts to the Luxury team’s All Dressed Up blog
• Liaised with the production, photography and digital departments

Dubai, UAE

• Co-led the official launch of Women's Health magazine in the MENA region.
• Wrote 1-2 features per month.
• Managed freelancers and edited (first round) 5-10 pieces per month.
• Collaborated with the Editor in Chief on monthly fashion shoots.
• Collaborated with our design, photography and sales teams.

Dubai

Dubai

Dubai, UAE

Milton Keynes, England, United Kingdom

Bachelor Of Applied Science - Basc, English And Secondary Education

Activities and Societies: Purrrfect Pitch (founder), Towson Women's Ultimate Frisbee

High School Diploma

British Literature