Ashley Whitlock Email & Phone Number

Chicago & Los Angeles

Los Angeles International Airport (LAX), Chicago O'Hare International Airport (ORD), Miami International Airport (MIA), Orlando International Airport (MCO)•Spearheaded all marketing efforts for major international airports, including LAX (Los Angeles), ORD (Chicago), MCO (Orlando), and MIA (Miami), overseeing strategy, execution, and performance to enhance the passenger experience, drive revenue, and elevate brand presence across diverse touchpoints•Led the development and successful launch of a comprehensive eCommerce platform and mobile ordering system with gate delivery, managing everything from retailer onboarding to marketing campaign execution, ensuring seamless integration and robust ROI•Developed and executed end-to-end marketing action plans, driving an 11% increase in division-wide sales, alongside boosting passenger engagement and brand visibility through innovative digital solutions and exceptional guest experiences•Cultivated strategic partnerships with airport authorities, community organizations, airline carriers, and retailers, positioning URW Airports to capitalize on emerging opportunities and drive long-term growth•Independently managed cross-functional teams and vendor partnerships, ensuring timely delivery of marketing initiatives while maintaining budget oversight and aligning efforts with key business objectives

Chicago

•Delivered a world-class luxury shopping experience at Nordstrom’s highest-volume location, building lasting customer relationships and driving repeat business through personalized service and expert product knowledge•Consistently exceeded sales targets by leveraging deep expertise in high-end timepieces, executing strategic merchandising, and tailoring product recommendations to meet diverse customer needs•Drove store profitability by upselling and cross-selling luxury watches, enhancing customer satisfaction, brand loyalty, and Nordstrom’s reputation for luxury•Collaborated with brand teams to design and execute targeted promotional strategies, optimizing in-store experiences and driving measurable growth in customer engagement and sales performance

New York City

•Collaborated with design teams to create trend-driven sample lines and marketing materials for brands like Ralph Lauren, DKNY, and Steve Madden, enhancing product positioning and retail presence•Supported market week presentations and wholesale selling efforts, contributing to successful product launches and strengthening brand identity in competitive retail environments•Analyzed sales and inventory data, offering strategic recommendations that optimized product performance and supported revenue growth across key retail accounts

Bachelor Of Science - Bs, Cum Laude | Fashion Design & Merchandising

Study Abroad In London, England | Fashion Design & Merchandising