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Marketing strategist with 10+ years of experience driving transformative marketing initiatives across digital, traditional, and emerging channels. Proven expertise in developing data-driven strategies that boost revenue, elevate brand presence, and deliver outstanding customer experiences. Recognized for strategic vision, creativity, and leadership in achieving business goals and supporting sustainable growth.I am deeply passionate about marketing, fashion, and design, with a strong interest in how these elements come together to create compelling customer experiences. My career has allowed me to merge these passions with my professional expertise, driving innovative marketing strategies and crafting memorable retail experiences. Whether leading digital transformations in high-traffic environments or developing engaging retail strategies, I thrive on elevating brand presence and driving growth. My background in both digital and physical retail spaces provides me with a holistic view of the market, and I am excited to continue exploring opportunities where my skills and interests intersect, particularly in the areas of fashion, retail, and digital innovation.
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Senior Marketing ManagerUnibail-Rodamco-Westfield May 2016 - Aug 2023Chicago & Los AngelesLos Angeles International Airport (LAX), Chicago O'Hare International Airport (ORD), Miami International Airport (MIA), Orlando International Airport (MCO)•Spearheaded all marketing efforts for major international airports, including LAX (Los Angeles), ORD (Chicago), MCO (Orlando), and MIA (Miami), overseeing strategy, execution, and performance to enhance the passenger experience, drive revenue, and elevate brand presence across diverse touchpoints•Led the development and successful launch of a comprehensive eCommerce platform and mobile ordering system with gate delivery, managing everything from retailer onboarding to marketing campaign execution, ensuring seamless integration and robust ROI•Developed and executed end-to-end marketing action plans, driving an 11% increase in division-wide sales, alongside boosting passenger engagement and brand visibility through innovative digital solutions and exceptional guest experiences•Cultivated strategic partnerships with airport authorities, community organizations, airline carriers, and retailers, positioning URW Airports to capitalize on emerging opportunities and drive long-term growth•Independently managed cross-functional teams and vendor partnerships, ensuring timely delivery of marketing initiatives while maintaining budget oversight and aligning efforts with key business objectives -
Luxury Watch SpecialistNordstrom Michigan Avenue Oct 2013 - Apr 2016Chicago•Delivered a world-class luxury shopping experience at Nordstrom’s highest-volume location, building lasting customer relationships and driving repeat business through personalized service and expert product knowledge•Consistently exceeded sales targets by leveraging deep expertise in high-end timepieces, executing strategic merchandising, and tailoring product recommendations to meet diverse customer needs•Drove store profitability by upselling and cross-selling luxury watches, enhancing customer satisfaction, brand loyalty, and Nordstrom’s reputation for luxury•Collaborated with brand teams to design and execute targeted promotional strategies, optimizing in-store experiences and driving measurable growth in customer engagement and sales performance -
Design & Merchandising CoordinatorKomar 2012 - 2013New York City•Collaborated with design teams to create trend-driven sample lines and marketing materials for brands like Ralph Lauren, DKNY, and Steve Madden, enhancing product positioning and retail presence•Supported market week presentations and wholesale selling efforts, contributing to successful product launches and strengthening brand identity in competitive retail environments•Analyzed sales and inventory data, offering strategic recommendations that optimized product performance and supported revenue growth across key retail accounts
Ashley Whitlock Skills
Ashley Whitlock Education Details
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Bachelor Of Science - Bs, Cum Laude | Fashion Design & Merchandising -
Study Abroad In London, England | Fashion Design & Merchandising
Frequently Asked Questions about Ashley Whitlock
What is Ashley Whitlock's role at the current company?
Ashley Whitlock's current role is Senior Marketing Manager.
What is Ashley Whitlock's email address?
Ashley Whitlock's email address is aw****@****eld.com
What is Ashley Whitlock's direct phone number?
Ashley Whitlock's direct phone number is +120324*****
What schools did Ashley Whitlock attend?
Ashley Whitlock attended Drexel University, Imperial College London.
What skills is Ashley Whitlock known for?
Ashley Whitlock has skills like Visual Merchandising, Photoshop, Microsoft Office, Powerpoint, Fashion, Retail, Customer Service, Microsoft Word, Merchandising, Microsoft Excel, Social Media, Illustrator.
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Ashley Whitlock
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