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@obvious.ly
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3 phones found area 205 and 917
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Ashley Buchanan is listed as Director of Product | Driving Innovation, Growth, and High-Impact Solutions in the Influencer Space at Obviously, a company with 51 employees, based in Birmingham, Alabama, United States. AeroLeads shows a work email signal at obvious.ly, phone signal with area code 205, 917, and a matched LinkedIn profile for Ashley Buchanan.
Ashley Buchanan previously worked as Director of Product at Obviously and Senior Product Manager at Obviously. Ashley Buchanan holds Master’S Degree, Master Of Science In Marketing, Digital And Social Media Specialization from University Of Alabama.
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As the Director of Product for an influencer marketing agency, I spearhead the development and execution of industry-leading solutions that pair brands with the right influencers to maximize their reach, engagement, and ROI.After our agency's recent acquisition by VMLY&R in the WPP network, I'm enjoying leveraging my expertise to integrate and align our product offerings with VMLY&R's vision. This experience has sharpened my ability to navigate product positioning across a diverse client base and gain a global perspective for our space. As the manager for our software product team, data team, and design team, I've found my management philosophy is centered on building trust and matching team members with projects where they can shine. Experience building a collaborative culture while working remotely has been invaluable and resulted in consistent, impactful product launches that directly affect our bottom-line. I'm excited to explore opportunities where I can leverage my experience and passion for product management to drive exceptional growth within the rapidly evolving landscape of influencer marketing.
Listed skills include Microsoft Office, Leadership, Teamwork, Management, and 20 others.
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Birmingham, Alabama, United States
- Led a team of 2 PMs, 2 designers, and 8 engineers in developing and launching various features across our product suite - Oversaw launch of re-designed influencer experience which resulted in 200% decrease in time spent on influencer communications, 34% increase in campaign sign up rates, and +10% increase in client satisfaction scores- Managed re-design.
Birmingham, Alabama, United States
- Worked closely with cross-functional teams, including Engineering, Marketing, and Sales, to align product strategies with business goals and ensure successful product launches.- Ran Agile ceremonies, including sprint planning, grooming, product demos, and retros- Monitored key product metrics and performed data analysis to identify areas for improvement.
Greater New York City Area
- Designed, tested, launched, and trained on 9 key features across 3 products- Created efficiencies in internal tool to allow internal team to increase workload 1.75x- Owned roadmap, day-to-day prioritization, and all documentation for all features on internal product suite
Greater New York City Area
- Created external facing reporting for Google, Sephora, various other multinational brands - Analyzed current services and industry trends to build out service offerings to maximize margin opportunities
Greater New York City Area
- Managed 20+ accounts at any one time, specializing in retail and beauty brands- Reported to both Marketing Directors from brands and Brand Managers with agencies- Ran over 150 influencer campaigns, managing relationships with hundreds of influencers- Averaged 500,000 – 1MM impressions per 25/influencer campaign- Specialized in maximizing exposure in.
New York City
- Created competitor analysis, tracking reports for 5 clients’ social presence, template for tracking reports- Organized 3 final reports for client outlining total impressions and social interactions for brand- Executed 4 social influencer campaigns - Ran 200 location and interest-based reports on social accounts, qualified social influencers - Outreached.
Birmingham, Alabama Area
- Worked with SQL Developer to pull and organize data for management reports on current tools and products- Analyzed acquisition and retention of new customers and presented results recommendations to team and division Vice President - Won ROI Proposal, Intern Competition - Created new way to using data stored on customers to boost cross sell on mobile.
Other employees you can reach at obvious.ly. View company contacts for 51 employees →
Krisshia Castro
Colleague at ObviouslyPasig, National Capital Region, Philippines, Philippines
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KR
Karol Rivas
Colleague at ObviouslyBogota, D.C., Capital District, Colombia, Colombia
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Shayna Fields
Colleague at ObviouslyTampa, Florida, United States, United States
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Candace Cahill
Colleague at ObviouslyMissoula, Montana, United States, United States
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Zoe Hugunin
Colleague at ObviouslyUnited States, United States
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JS
Jenny Sippel Baumgartner
Colleague at ObviouslySewickley, Pennsylvania, United States, United States
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Marie Guy Dussaut
Colleague at ObviouslyGreater Paris Metropolitan Region, France
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JP
Juliana Parra
Colleague at ObviouslyMedellín, Antioquia, Colombia, Colombia
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Verena Menke
Colleague at ObviouslyCologne Bonn Region, Germany
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Tanner Wenzel
Colleague at ObviouslyGreater Minneapolis-St. Paul Area, United States
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The Digital and Social Media Specialization in the graduate school at the University of Alabama is one of the top 5 digital media programs.
With a double-major in finance and marketing, I learned tangible analytics skills along with a concrete understanding of the marketing mix.
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Ashley Buchanan works for Obviously.
Ashley Buchanan is listed as Director of Product | Driving Innovation, Growth, and High-Impact Solutions in the Influencer Space at Obviously.
AeroLeads has found 2 work email signals at @obvious.ly for Ashley Buchanan at Obviously.
AeroLeads has found 3 phone signal(s) with area code 205, 917 for Ashley Buchanan at Obviously.
Ashley Buchanan is based in Birmingham, Alabama, United States while working with Obviously.
Ashley Buchanan has worked for Obviously and Bbva Compass.
Ashley Buchanan's colleagues at Obviously include Krisshia Castro, Karol Rivas, Shayna Fields, Candace Cahill, and Zoe Hugunin.
You can use AeroLeads to view verified contact signals for Ashley Buchanan at Obviously, including work email, phone, and LinkedIn data when available.
Ashley Buchanan holds Master’S Degree, Master Of Science In Marketing, Digital And Social Media Specialization from University Of Alabama.
Ashley Buchanan is listed with skills including Microsoft Office, Leadership, Teamwork, Management, Social Media Marketing, Social Media, Blogging, and Writing.
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