- Develop and execute social media strategy and audience development initiatives to increase community engagement, provide resources for small business owners and entrepreneurs, and drive traffic to Inc.com- Manage the content calendar for all Inc. social channels, including Twitter, Facebook, LinkedIn, and Instagram- Collect and analyze performance data to produce weekly and monthly traffic reports- Collaborate with Inc. editorial team to plan and execute editorial package launches, magazine cover reveals, and application announcements- Lead podcast, live event, and virtual event promotion on Inc. social channels - Program and send the daily Inc. Must Reads newsletter

- Responsible for commissioning, editing and publishing student stories across the US; lead consistently high-performing teams from 70 university sites and recruited writers to build self-sufficient local teams- Directed launch of nine top-tier news teams; grew Facebook pages to 500 likes pre-launch and trained 25+ remote launch managers and reporters; averaged 175K monthly page views and 120 published stories across teams- Founded and oversaw the largest and most engaged FB page in the network, The Tab UNC, with over 6,400 likes; facilitated page growth through brand development and grew likes by 2,000 fans in a single week- Chaired careers program by networking with media companies and individual journalists across the US; sent bi-weekly emails to writers enrolled in career program and posted updates to Tab Careers FB group- Conceptualized idea for FB vertical “Grits” featuring stories from the American South and grew page to 26K organic likes in two months; mentored 60 remote interns as part of Summer Fellowship program- Designed comprehensive grammar and style guide for The Tab US; updated with additions bi-weekly- Piloted first writer payment trial in the US with five local teams; interviewed applicants for trial period and independently managed payment program from beginning to end- Served a key role in reaching milestone of eight million unique users in Oct. 2016

- Wrote and edited daily event listings for print magazine and online platform; published 40+ pages using Time Out’s specialized CMS- Fact checked and edited feature stories across music, nightlife, food, art and entertainment sections- Reported on film screening of new documentary The Last Impresario; interviewed director Gracie Otto- Conducted interviews with leaders in Sydney community and entertainment, including popular a Capella group Pentatonix- Assisted in executing annual Time Out Pub Awards party; organized guest and award lists

- Served as UNC's representative for Florida startup; marketed and advertised across Facebook and Instagram with bi-weekly posts- Planned promotion event for Hayden Reis merchandise