A highly-motivated, dependable and creative problem-solver with exceptional communications, planning and organizational skills, bringing more than five years of solid experience in marketing, events and operations for global brands, and success in product, branding and customer- relationship management.
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Marketing, Events And RecruitmentContact Singapore Dec 2014 - May 2015Redwood City, CaProvided marketing, logistical and administrative support to Area Director in her work, which included:- Identified relevant initiatives and strategies to attract targeted talent in the West Coast- Planned and organized successful networking career events in San Francisco Bay Area and Seattle- Expert at LinkedIn, social media and job sites for outreach to relevant talents
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Senior Marketing Executive, Watch And Fine Jewelry DivisionChanel Jul 2009 - Apr 2012SingaporeOversaw all marketing activities for the division• Key strategic planner for annual marketing calendar, developed marketing plan to meet the brand's global objectives • Planned and organized more than 20 successful large-scale branding and customer events annually and achieved customer acquisition, conversion and retention• Efficiently managed annual marketing budget and multiple project timelines• Developed and managed creative marketing collaterals and sales tools• Coordinated direct marketing and email marketing to reach targeted audience• Customer segmentation and customer relationship management • Business partners and external vendors’ relationship management• Responsible for all inventories for two new boutiques openings in Singapore -
Marketing Communications Executive, Franck MullerSincere Watch (Singapore) Limited May 2008 - Apr 2009Singapore• Planned advertising media schedules and advertising budgets for six Asia Pacific countries• Conceptualized creative advertising materials for use in advertorials and media releases• Organized creative joint events with external partners for customer acquisition • Key lead in the planning and execution of a large-scale branding event in Asia• Developed multiple press releases and actively pitched stories to the local media -
Marketing AssistantVida Group Limited And Purnama Resorts Pte Ltd Nov 2006 - Apr 2008Singapore• Developed the company prospectus for resort in Bali, Indonesia for potential investors• Managed all third-party relationships with vendors across Singapore, Hong Kong and Indonesia• Efficiently managed multiple project budgets
Ashley Chen Skills
Ashley Chen Education Details
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Business Management
Frequently Asked Questions about Ashley Chen
What is Ashley Chen's role at the current company?
Ashley Chen's current role is Marketing and Events Professional.
What schools did Ashley Chen attend?
Ashley Chen attended Singapore Management University.
What are some of Ashley Chen's interests?
Ashley Chen has interest in You're Off To Great Places, Your Mountain Is Waiting, Get On Your Way, Seuss, The Places You'll Go, Today Is Your Day.
What skills is Ashley Chen known for?
Ashley Chen has skills like Retail Marketing, Event Management, Marketing Communications, Digital Marketing, Product Marketing, Marketing, Marketing Strategy, Retail Branding, Luxury Brand Marketing, Email Marketing, Direct Marketing, Advertising.
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