Ashley Chen Email & Phone Number

Singapore

- Won 3 International Awards for The Story of Shapes Exhibition Design (DandAD Wood Pencil 2020, Good Design Award, International Design Award (Gold))- Developing new design principles and methodologies surrounding Contemporary Chinese Design principles, making it more accessible to designers and design educators alike through design research and experiments- Managing and creating visual communications curriculum for university students in NTU, conducting classroom design experiments to test out research-based methodologies- Spearheaded digital initiatives and art directed for a Design Exhibition in Kaohsiung, Taiwan (Jan-May 2020) - Led the coordination between local and international vendors from June to November for the Taiwan exhibition

Singapore

- Specialised in Creative strategy, conceptualizing art direction, pitches with various clients (Health Promotion Board, Prudential, DBS, National Parks Board) as well as to internal stakeholders and within teams. - Key driver in the conceptual and creative roll-out of Transporta, a business initiative to drive revenue, working closely with senior management to maximize engagement for Transporta, drawing in record-high 14,000 visitors for a new business initiative.- Managed campaign rollouts, driving market penetration in the digital interactive experience industry- Led the coordination between local and international stakeholders between August to December 2018 for the event.- Identified challenges and initiated the creative concept strategy to solve key issues, designing a conceptually seamless experience together with various teams within the company as well as collaborating closely with external production teams- Spearheaded strategic project development and led coordination across sales, strategy and design teams for creative pitches to clients like Health Promotion Board, Prudential, DBS and National Parks Board.