Director of Student Recruitment, Domestic & International Admissions, International, Immigrant and Refugee Student Services

As Publicity Manager: Focus on new business development, management of all junior staff and managing key client accounts including Oliver & Bonacini, Soho House, Gilt.com, Massimo Dutti, Tiger of Sweden, SOIA & KYO and Tommy Hilfiger.As Publicist: Account lead on public relations/publicity campaigns including:• Gilt.com (Canadian PR)• Massimo Dutti's (Inditex) entry to Canada and launch of e-commerce • the launch of gravitypope in Toronto • the opening of the first Tiger of Sweden store in Toronto• SOIA & KYO spring/summer 2014, fall/winter 2015 fashion shows at World Mastercard Fashion Week• Loblaw Company Limited's Recipe to Riches (promotion of President's Choice products)Co-lead on accounts including:• Tommy Hilfiger Group (Canadian PR for TH brands)• Soho House Group (new Toronto House opening and Canadian PR for worldwide properties)• Grey Goose Lounge at Muzik (launch)• Firkin Pubs (campaign to announce re-branding) • Allan Candy (launch of new product, Dessert Bites)Summary of expertise:• Publicity and public relations campaign planning• Business development/responding to RFPs and preparing publicity proposals & plans (wins include Soho House Toronto, Massimo Dutti (Inditex), Tommy Hilfiger, Gilt.com, LCL Recipes to Riches, Oliver & Bonacini)• On-going media relations, pitching, creative story and segment development• Writing and distributing press releases• Building tailored media lists and cultivating media relationships• Event planning and execution• Product seeding & ambassador programs• Organizing press trips (Barcelona, Miami, Los Angeles)• Social media strategy & engagement

Responsible for research, design and implementation of web features on the international educational website, www.careercruising.com. Career Cruising's clientele varied in size and scope from single schools to state education departments and large publishing companies. Firstly as a researcher, then over five years as project manager, I developed excellent organizational and project management skills and the ability to drive a team towards successful and on-time completion of a project. My specialties included large data management projects and customized content development. I also honed personnel management skills as coordinator of the company's summer internship programs.• Fully managed implementation of new features, from gathering client expectations and writing specifications to coordinating web developers/designers during the build, testing and launch • Wrote and updated site content, including main page articles, feature sheets and marketing presentations• Assigned and oversaw work of a team of freelance writers and photographers based across North America• Edited and optimized photos; created graphics for the web• Managed and implemented trilingual web content (English/French/Spanish)

Intern in the Sustainable Resource Management Branch; excellent summer performance led to a full-time internship for the year.• Researched, wrote and edited sections of the inaugural Provincial Sustainability Report for Manitoba• Drafted and designed page layouts, charts and graphics for the report• Prepared briefing notes, research summaries and presentations related to department initiatives• Designed and implemented a database system for tracking key data related to intergovernmental agreements