Regularly engaging with the full breadth of the book publishing industry across markets and segments to define growth opportunities and strategy through support of our PWI print service provider customers.

• Applied developed industry and consultative sales expertise to identify targets, expand the pipeline, and close initial publisher accounts for incubation of content repository and distributed digital production business• Contributed to internal understanding of target customers’ unique needs, pain points, and desired solutions as they relate to product design and go-to-market strategy• Contributed to development of key marketing content for presentation to customers, at industry events, and HP sponsored webinars• Managed publisher accounts through contract negotiation, implementation, and growth

Business development, sales and marketing strategy consultant for higher ed and trade publishing technology start-ups, Fortune 500 corporations, and not-for-profit organizations including:National Association of College Stores Reporting to the COO, developed and executed overall analog-to-digital course materials strategy for 1000+ college retail storeso Designed, coordinated, and facilitated education for state, regional, national in-person and virtual events including flagships CAMEX and the Textbook Affordability Conference for 500+ annual attendees o Conceived and launched the Technology Partnership Program to bring innovative technology services to college retail stores, including Kortext; McGraw-Hill Education, Pearson Education, and Cengage Learning; and digital platform start-ups SIPX, RedShelf, StudySoupo For NACS Media Solutions, provided vendor analysis, selection, and contract negotiation for distributed POD and cloud storage, resulting in a partnership with Hewlett-Packard.Shakespeare & Co./On Demand Book Company Reporting to the CEO, managed publisher relationships to develop partnership message and increase access to digital content for the Expresso Book Machine Library For All: Provided strategic and partnership guidance to CEO for global not-for-profit organization bringing digital content to children in underserved regions, including Haiti and RwandaIngram Content Group: Reporting to the ICG Chairman, provided analysis of the custom digital content market in higher education, which led to investment and acquisition negotiationsCengage Learning, LLC: Reporting to the COO, analyzed existing POD application within global supply chain and crafted strategy for deeper integration and more efficient use of POD across multiple business unitsFlat World Knowledge: Reporting to the CEO, created and implemented professor feedback campaign to gather user data related to the MIYO custom textbook platform

Established social enterprise publishing company to partner with not-for-profit organizations, using content creation and book production innovations to raise awareness, engage supporters, and develop alternative revenue opportunities. Content partners and supported causes include Every Mother Counts, United Cerebral Palsy Foundation, Alabama Public Libraries, Aid to Inmate Mothers, and various adult and children’s literacy associations.

Led sales and product development of custom publishing technology start-up, securing trade and educational content acquisition and distribution dealsConceived and developed sales and marketing pivot to higher education custom publishing, resulting in the creation of new business entity and acquisition target AcademicPub

Served as primary contact for LSI's channel partners, including Barnes & Noble, Amazon.com, ABA, and others, supporting contract negotiations, daily operations, and strategic development Implemented and managed new partner integrations for beta projects, including Web site sales and fulfillment for publishers and new retailers, Espresso Book Machine, Google Book Search Led cross-company task force to determine and execute strategy for alternative channel opportunities and print+electronic products

Managed relationships with LSI's largest accounts at the executive level, with a total account load of over 50 publishers Coordinated with senior management at LSI and Ingram Publisher Services to establish sales representative responsibilities regarding new IPS clients and High Volume Title Program Represented significant territory of accounts by growing sales, addressing problems quickly, and strengthening relationships with customer executives

One of three key leaders in start-up company contributing to product development, securing investment, and establishing publisher and channel relationships (Borders, NACSCORP, Majors Books, etc.) Secured 80 new publisher accounts, including Time Warner Publishing, Simon & Schuster, and Random House and managed ongoing contract negotiations Built title database from 0 to 2,000 with over 10,000 titles committed Appeared as featured speaker at major trade shows and industry seminars Wrote and produced marketing material and newsletter for direct mail and Internet Served as primary point of contact for all media relations