Ashley Hobb Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Worked closely with growing organizations to develop strategies around the intersection of marketing technology, lead generation, thought leadership, and building professional brands.

Toronto, Canada Area

• GA4GH is an international consortium developing technical standards and framing policy for genomic data sharing. I was part of a small, internationally distributed team supporting central operations to facilitate the.
• Support Executive Committee in developing and delivering the strategic plan
• Maintain strong relationships with international partners and collaborators
• Oversee operations and culture for our cross-functional and remote team
• Manage grant applications and budget distribution across five institutions in three countries
• Manage improvement projects for a globally dispersed group of over 1,000 active contributors

Toronto, Canada Area

• Built relationships with new and existing corporate partners and identify strategic ways to maximize those partnerships.
• Created social media and marketing communications content for corporate partners.
• Project managed research paper on the experiences and challenges of entrepreneurs in Canada.

Toronto, Canada Area

• Executed marketing plans for HISTORY, H2 and BBC CANADA
• Wrote creative briefs for broadcast television ads.
• Worked cross-functionally with internal teams to ensure coordination of marketing efforts and assess new opportunities.
• Managed social media for HISTORY. Grew Facebook and Twitter followers by over 300% within a year and a half.
• Executed on-air and social media strategy for a $3,000,000 integrated marketing campaign for season 2 of Vikings, the #1 Canadian Specialty drama. Achieved greater audience for marketing dollar than US counterparts.
• Executed on-air strategy for new network, H2. Audiences grew over 200% in its first year.

Madrid Area, Spain

• President of the IE Marketing Club
• Fellowship with the Centre for Diversity in Global Management.
• Participated in marketing consulting project with Louis Vuitton Spain.

Toronto, Canada Area

• Oversaw implementation of publicly committed operational changes and provided regular updates to senior management. Monitored timelines to ensure completion by committed dates.
• Collaborated with managers identify changes to OCMS software reports despite reluctance towards change.
• Liaised with directors and managers to ensure changes were on track and met the requirements of the commitments made.

Toronto, Canada Area

• Drafted key messaging for the Minister to use in response to public and media inquiries.
• Updated department information on the Ministry website. Reduced number of pages and made information easier to navigate.
• Wrote Minister’s correspondence and tracked correspondence using OCMS software.
• Secured $161,000 in sponsorships and maintained sponsor relationships for promotional calendar. Liaised with sponsors regarding artwork and logo placement.

Toronto, Canada Area

• Managed executive office overseeing finance, human resources and facilities branches. Liaised with directors and managers to ensure division deliverables were completed to expectations.
• Implemented legislated accessibility requirements in 6 months in order to better serve customers with disabilities. Regularly presented updates to the Deputy Minister and the Senior Management Committee.

Toronto, Canada Area

• Reviewed current business practices and identified areas for improvement.
• Drafted and edited business cases.
• Updated scheduling procedures for 2 in-person centres, affecting over 100 staff. Analyzed queuing and wait time data and staff feedback. Customer wait times improved 5 minutes during peak periods.

Master Of Business Administration (Mba), International

Activities and Societies: Fellowship with the Centre for Diversity in Global Management President of the IE Marketing Club Marketing of.

Data Analytics

Bah, Major: Film And Media Studies; Minor: Psychology

Activities and Societies: Varsity Water Polo team

Film And Psychology

Activities and Societies: Water Polo teamAn exchange program as part of my Undergraduate degree at Queen's University.