Ashley Moon Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas, United States

Chief of Staff: Lifecycle Governance and Channel Execution | Wireless Marketing, Consumer MobilityLead Product Marketing Manager: Direct Acquisition Marketing | Wireless Marketing, Consumer Mobility

Dallas, Texas, United States

AT&T Business + WarnerMedia Joint Go-To-Market, Business Marketing• Created a go-to-market strategy “Reimagining the Customer Journey” to demonstrate the power of tech and media in generating engaging consumer touchpoints for business clients. Replicated uniquely for industries, widely adopted by global marketing and sales on client meetings to pitch the art of possible and expand B2B relationship.• Enhanced WarnerMedia section on AT&T Business portal for sellers to easily access… Show more AT&T Business + WarnerMedia Joint Go-To-Market, Business Marketing• Created a go-to-market strategy “Reimagining the Customer Journey” to demonstrate the power of tech and media in generating engaging consumer touchpoints for business clients. Replicated uniquely for industries, widely adopted by global marketing and sales on client meetings to pitch the art of possible and expand B2B relationship.• Enhanced WarnerMedia section on AT&T Business portal for sellers to easily access training materials and customer collateral, increasing the visibility of strategic initiative to integrate AT&T Business and WarnerMedia solutions. Show less

Arlington, Tx

Network Services, AT&T Field Operations• Supervised 13 service technicians to provide seamless high-speed internet and TV services to customers. Daily operation included managing safety, coaching craftsmanship, and customer service.• Streamlined the new TRUE Testing process adoption as the SME for regional unit of 215 technicians: weekly analysis of participation rate to identify roadblocks and create localized strategies – adoption grew by 21.6% in one month.

El Segundo, California

• Analyzed the competitive landscape in the global telecommunication market to consult business opportunities.• Developed a framework on user engagement, identified engagement trends and case-study benchmarks, and evaluated opportunities to enhance user engagement on AT&T’s digital platforms.• Presented a comprehensive report on the mindset of creatives to internal teams to educate the process of content production and the roles of key players; received requests to present again at… Show more • Analyzed the competitive landscape in the global telecommunication market to consult business opportunities.• Developed a framework on user engagement, identified engagement trends and case-study benchmarks, and evaluated opportunities to enhance user engagement on AT&T’s digital platforms.• Presented a comprehensive report on the mindset of creatives to internal teams to educate the process of content production and the roles of key players; received requests to present again at multiple internal meetings. Show less

New York, Ny

• Led 20+ video production freelancers to produce live concerts that broadcasted on radio nationwide and multi-camera live streaming internationally on the web. Produced 67 shows total in 2 years and 8 months.• Developed and executed $1.3M concert venue renovation project, based on the analysis of adverse effects of outdated studio equipment on long-term maintenance cost and brand value; upon completion, saved $100K per year on operational expense and brought higher value for artists to… Show more • Led 20+ video production freelancers to produce live concerts that broadcasted on radio nationwide and multi-camera live streaming internationally on the web. Produced 67 shows total in 2 years and 8 months.• Developed and executed $1.3M concert venue renovation project, based on the analysis of adverse effects of outdated studio equipment on long-term maintenance cost and brand value; upon completion, saved $100K per year on operational expense and brought higher value for artists to perform with the brand.• Collaborated cross-functionally with finance, legal, event promotion, radio programming, and digital marketing business units to maximize content turnover under a limited budget and fast-paced turnaround.• Expert experience in live broadcast production and knowledge in advanced technology in lighting, camera, and post-production workflow. Show less

New York, Ny

• Coordinated post-production schedule with the client and vendors, managed quality control of final product, and delivered each episode on-time despite changing of launch date.• Nominated for Emmy Award in 2014 for Outstanding Sports Documentary Series.

New York, Ny

London, United Kingdom

Programming: CBBC Presentation

New York, Ny

Master Of Business Administration - Mba

Bachelor Of Fine Arts (Bfa)