Ashley Hall Email and Phone Number

- Developed, executed and monitored strategic marketing campaigns for lead generation- Creation of content required for campaign deliverables (whitepapers, success stories & web- Drives all marketing messaging and strategy for both internal & external communications- Coordinates between multiple stakeholders to ensure key business objectives are met throughout the course of all campaigns, including reviews and approvals at agreed-to milestones- Delivers and creates engaging materials and messaging for internal communications, events, websites, sales teams, and deployment/adoption- Results driven for process development and improvements to meet goals- Delivers key metrics that impact revenue goals to ensure conversion to sales

- Marketing Management: creation, development & testing of different marketing strategies - Execution and development of cross-channel account marketing initiatives, campaigns, & comm.- Communications: target market-specific marketing campaigns across industry verticals - Product Management: establishing positioning, strategy, branding, communication timeline and execution of launches for new/existing product and service offerings across all market segments - Development: specific messaging, proposals/presentations & marketing/sales materials- Evaluation & Administration: tracking metrics for marketing leads for campaigns & programs- Event/Partner Management: coordination and execution of conferences, trade shows, sponsorships, etc.- Work as the hub for IT, to create integration for web teams, sales training, and client services- End-Client/Prospect: development of presentations, materials, training, success stories, and PR

- Program Management: creates and coordinates product promotions & launches, manages collateral creation, updates website, educates sales force, communicates program to partners and tracks results - Distribution Management: $2M annual budget, develop/execute marketing plans & promotions- Education marketing management for all education sales to the federal government- Project Manager: email communications for campaigns & product launches to reseller/distribution channel- Administers, tracks, and maintains all promotions program documents and legal comm. - Maintains annual reporting for programs, promotions & channel metrics, tracking success - Marketing deliverables: work in conjunction with creative & web teams for cohesive launches- Customer training: manage logistics, partner recruitment, education of marketing/sales force, manage presentation content, present marketing tools, manage annual budget - Event Mgmt: Channel Events (14 annually), 2009 FBR Open, 2009 US Tennis Open, 2010 US Open Golf

- Managed bi-weekly newsletter to North American Reseller Channel - Project management: website maintenance, events support, channel metrics- Tradeshow support: coordinate internal & external logistics, manged event pre/post comm.- Analyzed and developed reports for channel programs for marketing and sale force- Opened new accounts and responsible for application process and seeing through initial PO’s

- Selected, trained, and supervised 75 employees - Verified and coordinated all accommodations for over 400 VIP clients- Supervised one of the hospitality areas for The JELD-WEN Tradition Golf Tournament- Handled all internal ticket sales for JELD-WEN Inc.