Ashley Capps Email & Phone Number

Dallas, Texas, United States

Awards: 2022: PR News’ Platinum Award, Sports PR Campaign of the Year, Cracker Jill

Lead brand communications for Burger King North America (U.S. & Canada).Work with cross-functional teams, including category leads, innovation and sustainability leads, marketing teams, franchisee communications, and external partners to launch key products and brand initiatives.

Dallas, Texas, United States

Served as a PR consultant with The Food Group, servicing brands like Mars Wrigley, SaltWorks, and Prince Edward Island Seafood.

Dallas, Tx

Vice president in Ketchum’s food and beverage portfolio practice leading a bi-coastal team in the planning and execution of earned media and integrated marketing campaigns for Frito-Lay.Served as the brand communications lead for the Frito-Lay account, spearheading campaigns for some of the biggest snack brands on the planet, including Lay's, Doritos, Cheetos, Tostitos as well as 13 other brands within the portfolio.Award-winning and nominated campaigns during my tenure include: - Gold SABRE, Marketing Communications, Integrated Marketing, Smile with Lay’s (2020) - Innovation SABRE, Brand Content & Creativity, Best in Identity Branding, Doritos Another Level (2020) - Finalist, Digital & Social Media, Social Media/Social Networking Campaign, Cheetos House of Flamin’ Haute (2020)

Dallas/Fort Worth Area

Member of the engagement team working on behalf of consumer clients, with a focus on food and beverage. Responsible for building and implementing integrated marketing campaigns, including developing media and social media strategy, content and messaging; conducting national media relations; large-scale event coordination; and providing strategic counsel for clients to enhance reputation and/or build brand awareness, resulting in increased sales.

Client work included strategic planning, national and local media relations, product launches, event planning and social media community management. Clients represented include Dickies, Freeman, SuperMedia, The Jason Kidd Foundation, KingsIsle Entertainment, The Grove School and Holly Clegg.

Served as account support to consumer and corporate clients by drafting media materials, pitches, e-newsletters and fact sheets. Also responsible for compiling coverage reports, activity reports, weekly and monthly reports as well as conducted daily media monitoring.

Master Of Business Administration - Mba, Graduate With High Distinction

Bachelor, Journalism, Strategic Communication

Activities and Societies: Kappa Kappa Gamma, RAMS Steering Committee, Dance Marathon Steering Committee