Marketing Coordinator
CurrentAs the Marketing Coordinator, I worked alongside the Creative Director for Compas Life, a local clothing brand that focuses on adventure apparel and their trademark Upstate of Mind™ collection. My responsibilities included:• Creating daily content for social media and promotional usage.• Maintain record-keeping of all files, including contracts, photographs, meeting notes, etc.• Strategically planning out various posts via Facebook Planner and using analytics to focus on which… Show more As the Marketing Coordinator, I worked alongside the Creative Director for Compas Life, a local clothing brand that focuses on adventure apparel and their trademark Upstate of Mind™ collection. My responsibilities included:• Creating daily content for social media and promotional usage.• Maintain record-keeping of all files, including contracts, photographs, meeting notes, etc.• Strategically planning out various posts via Facebook Planner and using analytics to focus on which marketing methods work best in regards to broadening our audience and promoting our brand.• Creating graphic designs for Instagram's platform and email blasts.• Shooting product photography for social media and our online store.• Reaching out to influencers and local businesses about promotions and collaborations.• Creating copy for boosted ads online & Instagram captions.• Contacting venues across the state in regards to scheduling photoshoots for new material.• Assist with file organization and updates within Google Drive.• Writing blog posts featuring local hikes, small businesses, influencers, and the latest Compas Life merchandise.INSTAGRAM: @upstateofmindWEBSITE: compaslife.comTWITTER: @CompaslifeTIKTOK: @anupstateofmind Show less