As an experienced marketing professional with a passion for sustainability, my primary areas of expertise lie in community-building, brand awareness for small businesses, and fostering environmentally conscious initiatives.In my current role as the Marketing Coordinator for Upstate of Mind, I work closely with the Creative Director on a range of tasks, from handling email and social media marketing to creating content, designing graphics, and planning events. I reach out to influencers and local businesses for product promotions and events, manage digital advertising within our budget, and develop marketing strategies for campaigns that focus on audience growth, brand awareness, and community engagement. Additionally, I write blog posts about local hikes, gift guides, featured small businesses, and the latest Compas Life trends. A key part of my role is analyzing data to refine our marketing strategies and ensure they're effective.Other brands that I have also worked with are O'Douds Apothecary, Sharon Sprigs, Brimstone Bakery, The Superdive Foundation, JT Woodworks, and Compas Life/Upstate of Mind.Check out my website at ashleymazzella.com for more of my work!
Listed skills include Film Editing, Microsoft Office, Freelance Photography, Customer Service, and 33 others.