Ashley Gibson Email & Phone Number

United States

Director of Commerce for General Mills x Walmart & Sam’s Club

Remote

As a passionate Digital Marketing Leader at Unilever, I champion holistic full funnel planning and performance marketing strategies for Unilever's Beauty & Wellbeing brands across various retailers. Working closely with several internal and external teams, including retailer media platforms, I build comprehensive plans aimed at optimizing budgets and driving growth across digital disciplines. This role allows me to shape the future of online retail and influence organizational thinking towards truly holistic plans.

Cincinnati, Ohio, United States

As a former Shopper Marketing Manager, I supported Unilever food brands by crafting and executing strategies to enhance shopper experiences and elevate brand presence at Kroger.

Cincinnati Area

At 84.51˚, I spearheaded client engagement with the Kroger Corporate Brand team, fostering trusted relationships and ensuring alignment between customer and brand needs year-round. Orchestrated digital communications campaigns for Kroger Brand, from strategy inception to execution and measurement delivery. Well-versed in Kroger Precision Marketing (KPM), I implemented targeted communication strategies supporting brand goals, leveraging data and insights to refine activation strategies.

Served as a Subject Matter Expert in the 84.51˚ Shop, utilizing various customer analytics tools to drive insights. Led and documented two collaborative aisle reinvention projects, working closely with Kroger Category Managers to ensure project scope, schedule adherence, and interdepartmental coordination. Proactively identified strategic opportunities in Health, Beauty, and Nonfood categories, prioritizing initiatives to drive category growth.

San Francisco Bay Area

During my time at Virool, I excelled in Account Management and Sales & Marketing Internships, spearheading account management for Inside & SMB Sales, achieving a 300% revenue increase through successful renewal calls with key clients. Additionally, I established Virool’s first case studies hub, publishing 9 client case studies, and sourced over 500 leads, showcasing proficiency in Salesforce, Excel, and Adobe Photoshop.

Oxford, Ohio

During my tenure as a Student Photographer for Miami's Communications and Marketing Department, I contributed to enhancing, expanding, and effectively communicating the Miami brand.

Oxford, Ohio

As a Peer Facilitator for the University Honors Program, I served as a liaison between 15 freshman honors students and the program:• Mentored students through teaching, office hours, and a Facebook help page.• Guided students on program requirements via informative sessions and distribution of information.• Developed weekly lesson plans with fellow facilitators and the Honors Advisor.

Seattle, Washington

During my summer internship at Radiant Zemax in Seattle, I contributed to the company's growth by assisting with CRM integration and website redesign. I also played a key role in branding strategies, including graphic treatments, marketing campaigns, website mock-ups, and print ads. This experience honed my skills in marketing, communication, innovation, and leadership.

Cincinnati, Ohio Area

At Becker Electric Supply, a Dayton-based wholesale distributor of electrical products, I interned in Summer 2013. My responsibilities spanned database management, event planning, social media marketing, and logo design.

Marketing And Interactive Media Studies

Activities and Societies: University Honors Program, Alpha Kappa Psi Professional Business Fraternity- Gamma Chi, Chi Omega Fraternity.

Education record