I have the pleasure of being the hype woman for 22 LaundroLab franchises (and counting) in multiple markets across the country.

LAUNCH CLT connects founders and mentors to catalyze a viable, sustainable entrepreneurial ecosystem in the greater Charlotte region.I'm a proud CO.STARTERS facilitator. CO.STARTERS is a 10-week, peer-based program designed to guide anyone with a business idea through the often-confusing process of getting started. From marketing and customer research to legal structures and pricing, the path can feel overwhelming.Since 2008, CO.STARTERS has empowered over 19,000 entrepreneurs to confidently navigate their startup journeys.As part of the CO.STARTERS community, participants connect with fellow founders, creatives, mentors and industry experts who offer support and guidance to help achieve both personal and professional goals.

Generation WE is an innovative nonprofit that gives children access to inclusive literature and interactive experiences designed to highlight our shared humanity and inspire connection and belonging for everyone.- Facilitated a relationship between Generation We and Davidson College's Jay Hurt Hub for Innovation and Entrepreneurship, creating opportunities for students to gain real-world experience through paid gigs.

As Chief Hype Officer, I use an integrated marketing and communications strategy to boost visibility and build community partnerships for SMBs seeking fractional support. My most meaningful role in 2024: I served as the fractional CMO for my favorite nonprofit, Carolina Youth Coalition. Over seven months, I dedicated 700 hours to planning, creatively directing and implementing an awareness campaign that increased traffic to the organization's website by over 200%.Additional KPIs achieved in just 30 days:-Increased website visits by 212%, making up 67% of all site visits in Q1-Organically distributed 51 pieces of content across five social platforms, generating 17,671 impressions -LinkedIn engagement increased by 9%-Increased LinkedIn followers by 91% of the total growth achieved in all of Q1-Secured a $6,000+ donation and executed a first-of-its-kind event for the organization's beneficiaries -Established a partnership between Video Agency Redefine U and Carolina Youth Coalition (CYC), securing Redefine U as a retainer vendor for ongoing creative services-Secured a feature humanity profile in Good Grit Magazine, with a readership of over 300,000. The quarterly publication explores Southern culture through stories, people and places

Carolina Youth Coalition is on a mission to close the critical resource gaps facing high-achieving high schoolers from under-resourced areas in our community.Through college readiness, career exploration and socio-emotional learning programs, CYC is driven to nurture and propel these students to and through college.

As Business Development, I was responsible for growing the agency's visibility, identifying new business opportunities and forming strategic partnerships. Additionally, I prepared and presented business proposals, pitches and presentations to potential clients.-Secured sponsorship recognition alongside Duke Energy, PNC, Brighthouse Financial and Truliant at The Torch Awards, Carolina Youth Coalition’s end-of-year award ceremony-Secured a pitch meeting with a South Carolina hospitality group despite not being invited to submit an RFP-Connected TSPR client Bloom for a Cure with renowned painter Ester Moorehead, securing two original pieces for their silent auction

As operations manager, I provided support for a talented team of five. I managed multiple projects and resources concurrently while maintaining a pragmatic and strategic approach. Additionally, I played a vital role in fostering the comradery, growth and development of my tenacious team.-Established a weekly "First Things First" list, instilling principles of personal time management-Spearheaded processes to streamline efficiency and create consistency in day-to-day operations-Developed onboarding policies and procedures to ensure the success of new team members-Condensed a national client's four-month grand opening plan into an 8-week timeline for four franchise sites (NY, SC, TX, FL) based on multiple moving targets-Simultaneously planned logistics for four VIP soft launches and four grand openings-Created folders, templates and essential materials for a national client's 11 franchise locations and 5 corporate locations

I offered unreasonable hospitality to more than one million people during my time in the sky. • Manage and mitigate passenger stresses through strategic communication• Apply crisis communication principles to relay critical information to the flight deck and fellow crewmembers

In one year of business, we sold over 1,000 greeting cards. SPG was sold in three brick-and-mortar stores in the Charlotte metro.As a co-founder, I was responsible for managing the daily operations of the business. This involved monitoring sales data and setting clear and measurable goals for performance. Furthermore, I created the company's brand storytelling by writing copy that conveyed our vision, mission and why to our customers.

As Director of Paper Products, I made all purchasing decisions around stationery and greeting cards. I was the direct point of contact between the business and its many vendors.-Increased monthly sales by 300% by expanding and organizing the greeting card selection and implementing branded merchandising-Implemented an inventory management system to monitor sales and track days on hand-Managed inventory for 150+ stationery brands, overseeing over $750,000 in annualized cost of goods-Interpreted sales data and set performance goals-Conducted market research and competitive analysis to drive purchasing strategies

IT CareerNet specializes in creating custom-matched connections between professionals and companies in temporary, contract-to-hire, direct hire and retained positions. -Head talent acquisition and consulting services to clients and candidates

As the public relations coordinator, I collaborated directly with the Chief Operating Officer on business development initiatives and the execution of marketing and communication campaigns in alignment with business goals.-Created an internship program in partnership with the University of Florida’s College of Journalism-Developed and provided strategy for communication campaigns and digital marketing-Audited socials, implemented social media campaign

-Developed strategic communication plan for brand-Managed and rebranded Facebook, Twitter and Instagram accounts-Increased site visits and engagement by 20 percent in 15 weeks -Cultivated new contacts within business and industry media-Drafted and edited a variety of engaging content including press releases, brochures, social media content and more

-Improved sales by 15 percent YoY-Responsible for daily maintenance, management and ordering of a $10,000+ inventory-Managed costs, maintained budget, and provided detailed budget analysis -Managed and monitored operational issues, business flow, and employee training, performance-Track customer satisfaction, resolve customer complaints and increase overall customer satisfaction-Established business relationships with local companies for collaboration and facilitate partnerships with key influencers

The Independent Florida Alligator is the largest student-run newspaper in the United States, with a daily circulation of 35,000 and readership of over 52,000.-Conducted interviews of medical professionals, faculty, staff and students for articles-Pitched, developed and authored science-based articles for publication