Ashley Sauer Email & Phone Number

Alpharetta, Ga, Us

Alpharetta, Georgia, United States

○ Actively advocates on company’s behalf in private groups on social channels and forums, encouraging discussion and brand engagement○ Responsible for planning, executing, and operating all brand events ○ Oversees and monitors all event budgets ○ Monitors organic discussions to identify potential product, service, or communication issues ○ Identifies opportunities for in-store events across the country and supports the execution of these events, often in-person○ Establishes and shares best-practices for store events with store managers and Field Leadership○ Regularly meets with wholesale team to discuss product knowledge and sales opportunities, traveling to market events as-needed○ Travels as needed to support consistent store operation when staffing issues arise○ Meets bi-weekly with the Field Leadership team to discuss additional opportunities to support store sales and operations ○ In frequent communication with Consumer Care team to support store and customer issue resolution when escalation is necessary

o Improve engagement with active online Allen Edmonds loyalists, creating environments where users feel valued and that they’re being listened to. Leverage the passion for the brand and willingness of active users to provide feedback on product, promotions, branding and service. Identify common trends and sentiments that can help Allen Edmonds engage with loyal consumers and direct future Collectors program events and content.o Monitor organic, consumer-generated discussions and questions on various social media platforms and discussion forums including• Facebook• Styleforum• Reddito Answer users’ questions from a position of experience and proven product knowledgeo Gauge “hot button” issues that may snowball and inform leadership and Customer Service team in an effort to get ahead of these issueso Identify potential trunk show and limited-run product capsule opportunities to reinforce the specialty shoemaking that is at the core of Allen Edmondso Lead the “social launch” of trunk shows and other Collectors events

o Responsible for entire operation of luxury retail store. Conduct allinterviewing, hiring, scheduling, training, and development of staff,who are all regularly recognized as top performers in a weekly reportfor the regiono Developed a passionate, fiercely loyal store customer base (comprisedof 60% phone and Internet business and 40% in store business),resulting in becoming the second most profitable outlet store in thecompany for 2018o Regularly turned to by both customers and peers as a trusted resourcefor advanced product knowledgeo Responsible for training and development of several peerso Widely recognized on StyleForum.com, the Facebook Allen EdmondsEnthusiast group, and Reddit.com as a leading expert in findingextremely rare and long discontinued producto Travel several times a year to help train or assist with coverage acrossthe US, including ME, TN, WI, NJ, NY, CA, NC, MD, IL, and DC locations

o Assisted Store Manager with day-to-day operations of a 1M retail storeo Supported store in recruiting and retention efforts.o Invited to headquarters in WI to help with largest sale of the year for three consecutive yearso Created Training Program used by several managers during new hire on boardingprocesso Attended the Charleston Business Expo, assisting in the design and representation of company booth for event

o Traveled to assist the Customer Service Center in WI headquarters several times very early on in career, fielding calls and troubleshooting during peak sale periods