Ashley Saunders Email & Phone Number

New York, New York

Greater New York City Area

Lead Engineering and Design/UX resources in the development and optimization of user-facing and administrative tools for a live-streaming video app, delivering a safe, efficient and positive experience for both internal and external users• Own product roadmap Platform & Tools vertical, prioritizing backlog according to overarching business goals and Content, Community/Trust & Safety, Operations and Marketing stakeholders’ needs• Manage Engineering resources in New York and Tel Aviv utilizing Scum methodology, JIRA and Pivotal Tracker, and effectively communicate priorities, feature requirements and anticipated outcomes for measurement• Support other Product verticals through the creation of tools needed retain users, encourage growth and increase revenueExample Productions:• Web-based dashboard for paid content creators seeking more information around earnings, audience engagement and performance over time• Real-time content moderation tools, including nudity detection, which reduced Moderator response time by 5 minutes, streamlined coordination with law enforcement and earned YouNow positive press for its efforts to protect users• Responsive webpage, customized in-app experience and automated alerts to key staff members, supporting the active recruitment of high-value and managed talent• Translation of Android, iOS and Web apps into 14 supported languages

New York, Ny

Manage all creative projects for Barnes & Noble’s tablet, e-reader, client app and digital content division, including packaging, signage, web design, email marketing and promotions.• Establish processes, schedules, project plans for the launch and marketing of NOOK devices, apps and content, in coordination with Product, Marketing, Content and Engineering teams• Lead daily status meetings to tightly manage resources and maximize the efficiency of up to 16 UX, Design and Copy team members • Effectively communicate project goals, timelines and risks, documenting as neededExample Productions:• All print and digital marketing campaigns, device packaging and store signage for domestic and international product launches, in coordination with Barnes & Noble, Samsung and various retail partners in the UK• Responsive website, email marketing and digital promotion of a reading app, available in 32 territories and developed in partnership with Microsoft• Design and marketing of a print-on-demand web application for self-publishers

Greater New York City Area

Coordinate Creative, Strategic and Technology teams in the development of direct marketing and advertising programs at a financial services-focused advertising agency. Key clients include American Express, Carnival Cruise Lines and Pentagon Federal Credit Union• Align resources with project tasks, schedules and budgets, maintain status reports, and facilitate production meetings• Serve as a primary point of contact between internal teams and up to 12 active clients• Ensure consistency and quality of all creative work against client brand guidelinesExample Productions:• Multi-channel campaigns for American Express OPEN, American Express Travel Insurance, and Membership Rewards partnerships with British Airways, Delta Air Lines, Hilton Worldwide, JetBlue, Starwood Hotels & Resorts and Virgin Atlantic• Web design and development, email and direct marketing, sales kits and brochures, and point-of-purchase displays for a variety of credit card, insurance and travel products

Greater New York City Area

Hands-on management of print and digital marketing campaigns, from scheduling and estimating to print production and technical development• Develop project schedules and estimates, monitoring agency activity accordingly• Establish workflows for all projects, including approvals and production processes• Serve as ongoing client liaison throughout all campaign stages

Greater New York City Area

Manage Creative resources and provide research support for a boutique branding firm. Clients include Tishman Speyer, Globe Pequot Press and Weill Cornell Medicine.• Coordinate creative development of print advertising, sales collateral, websites, tradeshow booths, financial reports and consumer packaging• Analyze competitive landscapes and formulate brand strategy recommendations

Bachelor Of Arts, History Of Art

Visiting Student In History Of Art

Continuing Education Coursework In Computer Art & Design

Continuing Education Coursework In Advertising.