-Spearheaded LinkedIn posting project from conception to execution, overseeing competitor research, creating a robust strategy, curating engaging content, and generating detailed analytics reports -Oversaw special projects, ensuring timely delivery, adherence to budget, and alignment with strategic objectives through effective coordination and resource management-Expertly updated and transformed resumes for healthcare IT Epic consultants, optimizing content and format to enhance marketability and alignment with Evergreen's formatting standards-Employed advanced LinkedIn sourcing techniques to identify and engage with niche healthcare IT Epic candidates, ensuring a robust and diversified talent pipeline-Optimized and managed LinkedIn job posts, ensuring a strong candidate experience through prompt responses, clear communication, and exceptional support throughout the application process

-Developed, hosted, facilitated, and instructed programs targeted towards adults in support of selected themes and topics of interest. Including set-up and coordination with support staff. -Wrote web, social, and print copy to advertise events and resources available through the library specific to the adult patron audience.-Analyzed and organized results from the Citizen Satisfaction Survey into a SWOT analysis that effectively communicated the needs of the community.-Maintained an operating budget to fulfill patron demand for resources.

-Responsible for friendly and engaging patron interactions including managing the circulation desk, reader advisory, and interactions on the floor. -Developing and implementing themes, graphics, and record sets for display tables across the Youth and Adult departments.-Creating and executing a welcome email for new patrons to help streamline the efficiency of patron registration.

- Responsible for a portfolio of unique Search Engine Marketing (SEM) accounts with average monthly traffic budgets between $1,500 and $20,000 across search platforms including Google AdWords, Bing and YP.com.- Presented custom reporting and analytics during monthly strategy sessions with each client and implemented thorough optimizations to further improve performance and ROI.-Oversaw set up and ongoing support of websites, digital display ads, SEO, SEM, CRM software, social marketing and digital presence management.-Cultivated strong client relationships through effective communication and attentive client engagement, consistently maintaining a high level of responsiveness to meet and exceed their needs and expectations.

-Learning effective techniques to evaluate query letters and manuscript submissions. -Developed a method for writing pitch letters, editing manuscripts and nonfiction book proposals,-Acquired knowledge on proper etiquette for communicating with authors, editors, and publicists.

-Focused on learning the tools, processes, and responsibilities which Service Specialists use on a daily basis as well as investing time into leadership skills and self-growth.- Completed a project on efficiency and presented our solutions to upper-management.- Optimized over 80+ accounts and identified where campaign managers missed opportunities to serve clients.-Worked directly with digital business and software solutions at DexYP, including Thryv, SEM and SEO.

-Develop and implement strategies to promote Trinity Lutheran School’s mission to both the internal constituencies of the school and the community at large-Work closely with the administration to develop a public relations plan and advertising plan to promote the school and attract new families-Design and oversee production of all major publications including the Annual Report and certain aspects of the school website-Assist in developing a market insight process

-Developed a direct and interactive marketing plan to assist the client in generating awareness and prospecting for new customers. The plan included: Secondary and Primary data analysis, market segmentation strategies, database development, budget allocations, message and media strategies, and break-even and profitability analysis.-Consulted for Busch Gardens, Traditions Brewing Co., and Bayport Credit Union

-Generating appealing ideas as well as supportive material to meet the objective of the campaign-Participate in Marketing conferences-Creating ideas that can be used across various platforms to support campaigns-Attend seminars on different aspects of marketing -Compete in marketing competitions across the country