Ashli Leclair Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Manage producer team, creative resource management, recruitment, web, social, strategy, display, video production

Austin, Texas Area

Led a team of producers to deliver on product management, digital strategy, website and mobile development, content production and social media engagements.

Austin, Texas Area

Senior Digital Producer on the Air Force Experiential team

Austin, Texas Area

Promoted from Interactive Producer Clients include Samsung, Front Burner Restaurants, CiCi's Pizza and Austin Convention and Visitors Bureau

San Francisco Bay Area

• Successfully launched a $4.5million online campaign using a $275,000 budget to produce 78 unique units including 3D, database driven, flash and video rich creative within the first three months at the agency, with repeated success on the same scale the following year• Consistently manage several projects and resources across a minimum of two clients, each with separate internal teams• Collaborated with internal development and creative teams to produce a not-for-profit iPad application under the BSSP brand name • Integral in the redesign, construction, launch and continual maintenance of agency website and Facebook page• Projects include iPad and iPhone applications, Apple iAd, Facebook applications, website development, online contest with user-generated content, standard banner ads, rich media executions

Clients: Sony Playstation and DIRECTV- Created and maintained project plans to successfully meet launch dates within challenging timelines and budgets- Managed resources across multiple projects during creative development and production phases- Worked with finance and account services to develop project scopes and tracked all financial aspects of each project from start to finish- Recruited and managed vendors for banner ad and web production through daily contact- Coordinated with account services, media, creative and project management teams to create effective and valuable solutions for the clients- Trafficked completed banner ads from internal and external production teams through rich media vendors and delivered files to media team for launch- Controlled production and maintenance of a social media profile page that launched with a new advertising platform for Facebook which influenced a strong continued presence of the brand in social media - Projects include microsites, web banners, portal homepage takeovers, online gaming, social media corporate profiles and other enriched online placements

Client: General Motors - Saturn- Oversaw creative and technical production while providing strategic insight for microsites, web banners, portal homepage takeovers, corporate social media pages and other enriched online media opportunities- Balanced relationships between traditional advertising team, digital creative team, and several external partners to deliver unified digital strategy to client - Composed creative briefs for each project to help ensure entire team was working toward clear client objectives- Partnered with media agency to strengthen the digital marketing strategy for Saturn with a 24% increase in media - Instrumental in the launch of a new integrated brand campaign through collaboration with traditional team

Client: W Hotels Worldwide- Responsible for design, development, and deployment of websites, microsites, landing pages, emails, e-brochures, web banners, and brand videos for global campaigns- Constructed creative briefs and project plans for every project and worked with creative team to ensure proper messaging was delivered on proposed key dates- Developed overarching strategy for all 2007 marketing efforts in conjunction with client and internal team to ensure consistency and alignment to W Hotels Worldwide’s goals- Edited creative templates and posted to extranet for client review- Presented creative concepts for worldwide campaigns including continuous brand promotions and new product launches to client team

Client: General Motors - Cadillac- Promoted quickly from Assistant Account Executive due to my hard work, quick learning, and contributions to my internal team that demonstrated proven success with clients- Managed all advertising activities of four GM-Cadillac markets in the Northeast region, including media planning, budgets, and executing client creative decisions- Collaborated with promotional team to execute client events, including venue, premiums and display product selection, and lead generation- Wrote editorial copy and created graphic layout for monthly client newsletters in multiple markets- Monitored all financial aspects of 15 regional Cadillac markets, including $30 million in media spending - Supervised development of Assistant Account Executive and oversaw all day-to-day agency efforts