Ashok Chandrashekhar Email & Phone Number

Princeton, New Jersey

Basking Ridge, New Jersey

Strategic Innovation:- Creating a new sales channel to increase market penetration from 3% to a projected 20%- Developed a process to expand customer base to increase availability of product by 41%- Transformed existing product portfolio into a robust, dynamic competitive offering through collaborative partnershipsNew Market Expansion:- Developed collaborative partnerships with non-traditional customers to generate over $126 million opportunity over 3 years in the residential market- Utilized VOC to develop new product offering and create an $8.3 million opportunity in the wireless market- Developed a $2.4 million opportunity by identifying gaps and missed opportunities in the existing sales portfolioCollaborative Partnerships:- Leveraged partnerships with colleagues and executives across business units throughout the organization to accomplish strategic goals

Bedminster, Nj

Brand Strategy:- Translated VOC and internal stakeholder feedback to drive the development of the new North American brand platform- Expanded corporate brand presence globally through targeted marketing initiatives in the EU and APAC regionsMarketing Strategy and Leadership:- Executed a successful product launch by collaborating with the end-to -end development team and agency partners- Established a new service line to enhance existing product portfolio- Successfully managed a marketing budget of $350,000

Somerset, Nj

- Created over $2 million dollars of revenue opportunity by developing targeted marketing strategy across indirect and direct sales channels- Facilitated communication between sales and marketing teams to develop strategic and competitive tools - Developed the strategic marketing plan and operating budget with feedback from internal stakeholders

Somerset, Nj

- Produced the quarterly market share report that assisted product management with decision making on strategy- Facilitated product testing focus groups, generating VOC feedback that resulted in innovative approaches to product launch.

Somerset, Nj

- Worked with product management colleagues and external agency partners to create product and marketing strategies- Recognized for streamlining regulatory compliance processes for all marketing material

Branchburg, Nj

Branchburg

Developed a comprehensive website reaching greater market penetration and brand recognition.

Provided customers with market and product intelligence while developing marketing plans and executing campaigns.