Ashraf Eid Email & Phone Number

Dubai, United Arab Emirates

Bahrain

Al Ain - Uae

 31st Jan 2016 - Present Group Director Sales & Marketing | Ayla Hotels & Resorts Group (3 Hotels with 500 Rooms)Pre-Opening Team of Ayla Grand Hotel which was open in March 2017. Special task during pre-opening was to setup the standard for 5 start Ayla Grand Hotel as well as planning the unification standard for the 3 Ayla properties.Main and major responsibilities are to:- Plan, monitor and develop the Sales Team activities- Build and maintain relations with local authorities and companies- Establish and achieve company’s goals- Develop and maintain active liaison with competitors- Actively involved in the execution of the marketing plans- Participate in the development of new projects proposals

Uae

 17th Oct 2014 – 14th Jan 2016Area Director of Sales | Time Hotels Group (9 Hotels & Hotel apartments with 1,000 rooms)Main responsibilities as Area Director of Sales:- Recruit, select, train and motivate the Sales Team to perform efficiently and effectively- Understand the business requirements, goals and standards of the company and ensure the team is well aware - Analyze and assess the sales productions vs targets and make necessary action and review- Maintain a supportive communications with Outbound Sales Offices and other Time Hotels properties- Participate in Intra Regional and International Travel & Trade shows, ensuring product awareness

• Functions as the Strategic Business Leader of the Sales department for property within a market; has overall responsibility for achieving property revenue goals, team booking pace goals, guest and associate satisfaction and the financial performance of the department in each participating property. • Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives. • Evaluates and supports the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, Revenue Management, electronic channels, etc. and develops strong working relationships to maximize hotel’s benefits. • Proactively positions and markets each property; manages the marketing budgets to enable development of hotel specific campaigns, promotions, collateral, etc. to drive revenue and meet business objectives. • Strategies focus on delivering products and services to meet or exceed the needs and expectations of guests and associates and provide a return on investment to the owner and Marriott International.

• Functions as the Strategic Business Leader of the Sales department for property within a market; has overall responsibility for achieving property revenue goals, team booking pace goals, guest and associate satisfaction and the financial performance of the department in each participating property. • Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives. • Evaluates and supports the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, Revenue Management, electronic channels, etc. and develops strong working relationships to maximize hotel’s benefits. • Proactively positions and markets each property; manages the marketing budgets to enable development of hotel specific campaigns, promotions, collateral, etc. to drive revenue and meet business objectives. • Strategies focus on delivering products and services to meet or exceed the needs and expectations of guests and associates and provide a return on investment to the owner and Marriott International.

promote and ensure guest satisfaction, develop and maintain a strong team environment, placing emphasis on associate satisfaction and delivery of prompt, courteous, correct service. The restaurant. Accountable for sales and profit in restaurant Open and close shift in accordance with manager's checklist. Initiate aggressive guest interaction through seeking and soliciting feedback from guests.Train, maintain and enforce all Marriott service standards using use records, menus and appropriate reference materials.Properly execute revenue and check control procedures on shift. Handle daily associate relations (e.g., scheduling, time adjustments).Maintain a safe and sanitary work environment for all associates and guests.