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I’m known for my ability to inspire and lead change inclusively in roles that span traditional IT, product, digital, design, data and AI. As a new breed of technology leader, I bring together insights from end users against the commercial aims of the organisation and find sustainable solutions that put people and culture front and centre. Co-creating compelling cases for growth and optimisation with delivery of benefits through memorable communication, practical plans and empowering diverse teams to collaborate and thrive. All fueled by the problem-solving strengths of dyslexia.Career highlights include:🏆 Delivering a sector leading digital, data and technology transformation for Higher Education in 2023. Supporting students and graduates for life on top of a shareable cloud technology platform.🏆 Led the 'New Growth' strategy to reinvent EE as the flagship consumer brand in 2022. New API platform centred around an account, ai service, store and supplier-powered marketplace, re-architecting new and existing technologies.🏆 Delivered a multi-million-pound digital and data 'channel shift' initiative worth £100m per annum for BT Group in 2022. Include new multichannel sales and service personalised experiences across online, retail and contact centres using the latest cloud-first ecommerce and customer management solutions. Supporting over 2.2 million core product transactions annually.🏆 Reorganisation of BT, EE, and PlusNet digital teams, encompassing over 1200 people for BT Group in 2018. Introducing new skills and practices, including data science, DevOps, user-centred design, agile delivery and product management as well as a new collaborative and culture.🏆 Achieved a 6x increase in agility and a 50% cost reduction for Direct Line Group in 2012 through cloud architected solutions. Adopting agile methodologies, tools and culture alongside the setup of all employee network and device management solutions.🏆 1st digital content published to smartphones worldwide for Three UK with BBCT in 2004.
Voxsmart
View- Website:
- voxsmart.com
- Employees:
- 72
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Chief Product And Technology OfficerVoxsmartUnited Kingdom
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ConsultantPortokali Jan 2024 - PresentUtilising my full suite of experience and my passion for solving problems, I tailored my services to support C-level individuals and their teams address a variety of business challenges including operational effectiveness; culture; productivity and new revenue streams – driven by a need for growth and cost reduction. -
Chief Digital Officer (Cdo)University Of Exeter Feb 2022 - Sep 2023Exeter, Devon, GbReporting into the Vice Chancellor with a remit to define and execute a digital strategy to shift higher education towards a digitally powered business model. Led the Digital Team to launch and deliver their Digital Strategy. ▪ Led the creation of a new digital vision, strategy roadmap, and best-in-class team. Additionally, I was responsible for developing and implementing the data and technology strategy.▪ Oversaw the entire lifecycle of digital products, from ideation and development through to in-life management.▪ Embedded a user-led digital culture and working practices, incorporating all data and technology-related infrastructure.▪ Managed an operational budget of £4 million and a capital budget of £1 million, overseeing a team of over 50 professionals in digital product, design, engineering, data, and delivery, along with multiple third parties.Key Achievements:🏆 Creation and investment of a sector leading digital and data strategy to transform the university into the 'Most accessible and connected university for everyone'.🏆 Developing a sector first own branded web-based digital experience for all internet-enabled devices. Initial student features that encompass timetabling, study space reservations, communication dashboards, GenAI chatbot, and course check-ins. 🏆 Developing a strategic MACH tech architecture and micro-services cloud platform with over 16 reusable, secure and scalable services as the foundation for all data and technology needs. 🏆 Research and design of innovative online education experience for short courses influenced by best practice from ecommerce and other online disciplines. 🏆 Creation of a new multidisciplinary digital team attracting from other sectors covering Product, Data and AI, Engineering and Design disciplines. -
Chief Digital Officer (Cdo)Bt Jun 2018 - Feb 2022London, Gb▪Oversaw digital sales, service, and customer experience for the portfolio of websites and apps. Including start-ups for payments, HealthTech and drones. Receiving 1 billion visits and 2.2 million core product transactions annually. ▪Led the digital, data and technology transformation strategy. All technology platform development and operations, including cybersecurity strategy and strategic architecture. Data transformation including CRM, decisioning and core data management to provide diagnostics, unassisted service and personalisation.▪Managed a budget of over £60 million and a team of over 700 experts in digital product, design, engineering, data, and delivery alongside multiple 3rd parties. Key Achievements:🏆 Group board approval for a multi-million pound digital and data ‘channel shift’ initiative. Driving 66% increase digital sales for mobile and broadband products, highly rated EE app and EE service CSAT 3 years high. 🏆 Leading a ‘New Growth’ strategy to reinvent EE as the flagship consumer brand, broader than telecommunications. Incorporating all digital experience assets and technology platforms assets and enablers. Launched in 2023. 🏆 Delivered a comprehensive digital experience platform incorporating data decisioning, e-commerce, AI customer service agent, ID, and marketplace services.🏆 Completed a full re-architecture of technology systems and platforms, all designed within a secure, flexible infrastructure.🏆 Integration of three digital teams and evolution into a high performing multi-branded digital function with an increase in employee engagement of 21% ppts in the last two years.🏆 Creating and championing digital skills attraction and development programmes from both external and internal initiatives including retail stores and contact centres.🏆 Creating a collaborative culture underpinned by a foundation of Diversity & Inclusion and Well-being led by a proactive ‘Digilife’ Guild that has become an industry reference point. -
Chief Digital Officer (Cdo)Currys Plc Sep 2017 - Jun 2018Gb▪ Defining and executing the organisation, product, and capability digital strategy.Key Achievements:🏆 Leading the development of a comprehensive digital strategy to enhance customer experience and streamline operations.🏆 Spearheading the creation of a new loyalty and membership digital proposition, aimed at increasing customer retention and engagement. -
Director Of DigitalDirect Line Group Nov 2012 - Sep 2017Bromley, Kent, Gb▪ Oversaw sales, service, and customer experience performance for the entire portfolio of digital sites and apps, generating over 20 million visits, 1 million sales, and £500 million in revenue annually. Held technical ownership, including infrastructure, development, operations, and device management.▪ Led the Digital Strategy and Transformation programme, building capability across people, process, data, technology, and culture.▪ Designed, recruited, and developed a high-performing internal digital function within a year, supported by a tailored people development strategy, environment, tools, and systems. Introduced staff device and software management solutions.▪ Operational budget of £8m, a capital budget of £20m; a digital team (100+) and 3rd parties.Key Achievements:🏆 Board approval for a multi-million-pound digital transformation strategy.🏆 Leading transformation of the digital experience across all devices and brands including re-platforming, customer experience and conversion funnel. This resulted in: Top 2 UK insurance online quote conversion journeys for home by eBenchmarkers 2015 + 20% increase in web and mobile sales conversion for motor insurance + Outstanding NPS of +60 and increased digital share of service interactions to 20%. 🏆 Built and deployed a telematics young driver app for real time driving assessment, inc data architecture.🏆 Introduced a new cloud-hosted digital technology platform featuring advanced data analytics and APIs, encompassing build, operations, support, security, infrastructure, device, and user management. Led the first AWS implementation in the insurance sector, creating APIs for B2B insurance offerings.🏆 Embedded a collaborative and experimental digital culture underpinning the introduction of agile ways of working – resulting in x6 increase in change speed and 50% cost reduction. -
Head Of OnlineThree Uk Apr 2007 - Nov 2012Reading, Berkshire, GbReporting into the Sales Director, key responsibilities: ▪ Sales, service and customer experience performance of all customer facing digital sites and apps. Generating 500m visits, 600k sales and £280m of revenue each year.▪ Defining the Multi-channel and Digital Strategy.▪ Operational and acquisition budget of over £24m; a cross-functional team of 50 digital marketing and technical skills and 3rd party suppliers.Key achievements: 🏆 Doubling monthly online contract handset sales in 12 months. 🏆 Online servicing iOS app surpassed 1m downloads with average rating of 4.5/5.🏆 Complete redesign of three.co.uk across mobile, web and apps, resulting in NPS of +20.🏆 Leading commercial and technical delivery of a new e-commerce platform with m-commerce capability in 9 months.🏆 Delivery new capabilities from social media, content management, upgrades and eligibility engine, coverage checker, real-time analytics and onsite search.🏆 Building from scratch a successful multi-disciplinary team of 50, with an engagement of 84%.🏆 Introducing and embedding test and learn and insight led decision-making.🏆 1 of 14 champions to drive cultural change across Three’s 7000+ employees. -
Head Of Production / Content Delivery ManagerThree Uk Apr 2002 - Apr 2007Reading, Berkshire, GbReporting into the Director of Products, key responsibilities:▪ Sales (content), service and experience performance of the mobile website Planet 3. Generating 530m visits and £70m of content revenue each year.▪ Operational budget of £4m and cross-functional team of 14 and BBC content production facility.Key achievements:🔥 Driving 50% of total mobile internet usage through preloaded app.🔥 Commercial and technical delivery of an in house global content platform to save £2m pa and a mobile, web and account management platform to drive online customer service.
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Multimedia ProducerReach Plc Oct 1999 - Apr 2001Canary Wharf, London, GbResponsibility for the ongoing and future content requirements of the ‘ic’ network in the areas of mobile, iTV, Flash, streaming and other software/distribution methods. Streaming 🔥 Developed TMD streaming strategy using Windows and Real players. 🔥 Produced the first live catwalk webcast for Julien Macdonald at LFW. 🔥 Integrating streaming content for TEAMtalk sport audio updates, Jonathan Ross film review video trailers, and Virgin Records celebrity video interviews. Traffic tripled.Mobile🔥 Developed our bespoke CMS to output content suitable for WAP and SMS.🔥 Managed and deployed a SMS football alerts service in association with The Mirror and GiveUstheScore. Providing a unique expandable service at low cost to the user.icSport.com and www.world-boxing.com (50% part owned by Frank Warren)🔥 Overall responsibility for the design of the icSport portal website. 🔥 Design and development of Macromedia Flash applications. 🔥 On location digital still and motion photography. -
Web Production ManagerContinuum Interactive Ltd Aug 1998 - Oct 1999New Media Company providing Internet services to the Federation of Small Businesses. Managing a team of four designers, project management, and client invoicing and database design.
Ash Roots Skills
Ash Roots Education Details
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De Montfort UniversityMultimedia Design -
Tunbridge Wells Grammar School For Boys
Frequently Asked Questions about Ash Roots
What company does Ash Roots work for?
Ash Roots works for Voxsmart
What is Ash Roots's role at the current company?
Ash Roots's current role is Chief Product and Technology Officer.
What is Ash Roots's email address?
Ash Roots's email address is as****@****plc.com
What is Ash Roots's direct phone number?
Ash Roots's direct phone number is +177823*****
What schools did Ash Roots attend?
Ash Roots attended De Montfort University, Tunbridge Wells Grammar School For Boys.
What skills is Ash Roots known for?
Ash Roots has skills like Digital Strategy, E Commerce, Mobile Devices, Digital Marketing, Crm, Marketing, Team Leadership, Digital Media, Online Advertising, Start Ups, Web Analytics, Web Content Management.
Who are Ash Roots's colleagues?
Ash Roots's colleagues are Stephane Bounous, Jonjo Mckay, Katy Magrane, Gustavo Silva, Richard Fleras, Chris Bullard, Mitch Edwards.
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