Ash Roots
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Ash Roots Email & Phone Number

Chief Product and Technology Officer at VoxSmart
Location: United Kingdom, United Kingdom, United Kingdom 10 work roles 2 schools
1 work email found @dsgiplc.com 4 phones found area 778, 844, 208, and 186 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email a****@dsgiplc.com
Direct phone (778) ***-****
LinkedIn Profile matched
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Current company
Role
Chief Product and Technology Officer
Location
United Kingdom, United Kingdom, United Kingdom
Company size

Who is Ash Roots? Overview

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Quick answer

Ash Roots is listed as Chief Product and Technology Officer at VoxSmart, a company with 72 employees, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a work email signal at dsgiplc.com, phone signal with area code 778, 844, 208, 186, and a matched LinkedIn profile for Ash Roots.

Ash Roots previously worked as Consultant at Portokali and Chief Digital Officer (CDO) at University Of Exeter. Ash Roots holds 1St Class Ba(Hons), Multimedia Design from De Montfort University.

Company email context

Email format at VoxSmart

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{first}.{last}@dsgiplc.com
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AeroLeads found 1 current-domain work email signal for Ash Roots. Compare company email patterns before reaching out.

Profile bio

About Ash Roots

I’m known for my ability to inspire and lead change inclusively in roles that span traditional IT, product, digital, design, data and AI. As a new breed of technology leader, I bring together insights from end users against the commercial aims of the organisation and find sustainable solutions that put people and culture front and centre. Co-creating compelling cases for growth and optimisation with delivery of benefits through memorable communication, practical plans and empowering diverse teams to collaborate and thrive. All fueled by the problem-solving strengths of dyslexia.Career highlights include:🏆 Delivering a sector leading digital, data and technology transformation for Higher Education in 2023. Supporting students and graduates for life on top of a shareable cloud technology platform.🏆 Led the 'New Growth' strategy to reinvent EE as the flagship consumer brand in 2022. New API platform centred around an account, ai service, store and supplier-powered marketplace, re-architecting new and existing technologies.🏆 Delivered a multi-million-pound digital and data 'channel shift' initiative worth £100m per annum for BT Group in 2022. Include new multichannel sales and service personalised experiences across online, retail and contact centres using the latest cloud-first ecommerce and customer management solutions. Supporting over 2.2 million core product transactions annually.🏆 Reorganisation of BT, EE, and PlusNet digital teams, encompassing over 1200 people for BT Group in 2018. Introducing new skills and practices, including data science, DevOps, user-centred design, agile delivery and product management as well as a new collaborative and culture.🏆 Achieved a 6x increase in agility and a 50% cost reduction for Direct Line Group in 2012 through cloud architected solutions. Adopting agile methodologies, tools and culture alongside the setup of all employee network and device management solutions.🏆 1st digital content published to smartphones worldwide for Three UK with BBCT in 2004.

Listed skills include Digital Strategy, E Commerce, Mobile Devices, Digital Marketing, and 43 others.

Current workplace

Ash Roots's current company

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VoxSmart
Voxsmart
Chief Product and Technology Officer
United Kingdom
Website
Employees
72
AeroLeads page
10 roles

Ash Roots work experience

A career timeline built from the work history available for this profile.

Chief Product And Technology Officer

United Kingdom

Consultant

Current

Utilising my full suite of experience and my passion for solving problems, I tailored my services to support C-level individuals and their teams address a variety of business challenges including operational effectiveness; culture; productivity and new revenue streams – driven by a need for growth and cost reduction.

Jan 2024 - Present

Chief Digital Officer (Cdo)

Exeter, Devon, GB

  • Reporting into the Vice Chancellor with a remit to define and execute a digital strategy to shift higher education towards a digitally powered business model. Led the Digital Team to launch and deliver their Digital.
  • Led the creation of a new digital vision, strategy roadmap, and best-in-class team. Additionally, I was responsible for developing and implementing the data and technology strategy.
  • Oversaw the entire lifecycle of digital products, from ideation and development through to in-life management.
  • Embedded a user-led digital culture and working practices, incorporating all data and technology-related infrastructure.
  • Managed an operational budget of £4 million and a capital budget of £1 million, overseeing a team of over 50 professionals in digital product, design, engineering, data, and delivery, along with multiple third.
Feb 2022 - Sep 2023

Chief Digital Officer (Cdo)

Bt

London, GB

  • Oversaw digital sales, service, and customer experience for the portfolio of websites and apps. Including start-ups for payments, HealthTech and drones. Receiving 1 billion visits and 2.2 million core product.
  • Led the digital, data and technology transformation strategy. All technology platform development and operations, including cybersecurity strategy and strategic architecture. Data transformation including CRM.
  • Managed a budget of over £60 million and a team of over 700 experts in digital product, design, engineering, data, and delivery alongside multiple 3rd parties. Key Achievements:🏆 Group board approval for a.
Jun 2018 - Feb 2022

Chief Digital Officer (Cdo)

GB

  • Defining and executing the organisation, product, and capability digital strategy.Key Achievements:🏆 Leading the development of a comprehensive digital strategy to enhance customer experience and streamline.
Sep 2017 - Jun 2018

Director Of Digital

Bromley, Kent, GB

  • Oversaw sales, service, and customer experience performance for the entire portfolio of digital sites and apps, generating over 20 million visits, 1 million sales, and £500 million in revenue annually. Held technical.
  • Led the Digital Strategy and Transformation programme, building capability across people, process, data, technology, and culture.
  • Designed, recruited, and developed a high-performing internal digital function within a year, supported by a tailored people development strategy, environment, tools, and systems. Introduced staff device and software.
  • Operational budget of £8m, a capital budget of £20m; a digital team (100+) and 3rd parties.Key Achievements:🏆 Board approval for a multi-million-pound digital transformation strategy.🏆 Leading transformation of the.
Nov 2012 - Sep 2017

Head Of Online

Reading, Berkshire, GB

  • Reporting into the Sales Director, key responsibilities:
  • Sales, service and customer experience performance of all customer facing digital sites and apps. Generating 500m visits, 600k sales and £280m of revenue each year.
  • Defining the Multi-channel and Digital Strategy.
  • Operational and acquisition budget of over £24m; a cross-functional team of 50 digital marketing and technical skills and 3rd party suppliers.Key achievements: 🏆 Doubling monthly online contract handset sales in 12.
Apr 2007 - Nov 2012

Head Of Production / Content Delivery Manager

Reading, Berkshire, GB

  • Reporting into the Director of Products, key responsibilities:
  • Sales (content), service and experience performance of the mobile website Planet 3. Generating 530m visits and £70m of content revenue each year.
  • Operational budget of £4m and cross-functional team of 14 and BBC content production facility.Key achievements:🔥 Driving 50% of total mobile internet usage through preloaded app.🔥 Commercial and technical delivery of.
Apr 2002 - Apr 2007

Multimedia Producer

Canary Wharf, London, GB

Responsibility for the ongoing and future content requirements of the ‘ic’ network in the areas of mobile, iTV, Flash, streaming and other software/distribution methods. Streaming 🔥 Developed TMD streaming strategy using Windows and Real players. 🔥 Produced the first live catwalk webcast for Julien Macdonald at LFW. 🔥 Integrating streaming content for.

Oct 1999 - Apr 2001

Web Production Manager

Continuum Interactive Ltd

New Media Company providing Internet services to the Federation of Small Businesses. Managing a team of four designers, project management, and client invoicing and database design.

Aug 1998 - Oct 1999
Team & coworkers

Colleagues at VoxSmart

Other employees you can reach at voxsmart.com. View company contacts for 72 employees →

2 education records

Ash Roots education

1St Class Ba(Hons), Multimedia Design

De Montfort University

Education record

Tunbridge Wells Grammar School For Boys
FAQ

Frequently asked questions about Ash Roots

Quick answers generated from the profile data available on this page.

What company does Ash Roots work for?

Ash Roots works for VoxSmart.

What is Ash Roots's role at VoxSmart?

Ash Roots is listed as Chief Product and Technology Officer at VoxSmart.

What is Ash Roots's email address?

AeroLeads has found 1 work email signal at @dsgiplc.com for Ash Roots at VoxSmart.

What is Ash Roots's phone number?

AeroLeads has found 4 phone signal(s) with area code 778, 844, 208, 186 for Ash Roots at VoxSmart.

Where is Ash Roots based?

Ash Roots is based in United Kingdom, United Kingdom, United Kingdom while working with VoxSmart.

What companies has Ash Roots worked for?

Ash Roots has worked for Voxsmart, Portokali, University Of Exeter, Bt, and Currys Plc.

Who are Ash Roots's colleagues at VoxSmart?

Ash Roots's colleagues at VoxSmart include Daniel Joyce, Richard Fleras, Roberta Biffi, Stephane Bounous, and Oliver Harkishin.

How can I contact Ash Roots?

You can use AeroLeads to view verified contact signals for Ash Roots at VoxSmart, including work email, phone, and LinkedIn data when available.

What schools did Ash Roots attend?

Ash Roots holds 1St Class Ba(Hons), Multimedia Design from De Montfort University.

What skills is Ash Roots known for?

Ash Roots is listed with skills including Digital Strategy, E Commerce, Mobile Devices, Digital Marketing, Crm, Marketing, Team Leadership, and Digital Media.

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