Ashutosh Singh, A journalist/writer/communication analyst with more than22 years experience in mainstream media, WHO organizations, non-governmental organizations, development corporations and the private sector is president of Indian media centre for journalists-IMCFJ (www.imcfj.org.in) a non-profit, professional network which promotes improvement in quality of journalism and reporting through training. The ethos of IMCFJ is that an independent, vigorous media at grassroots is crucial in improving the human condition. Over the past eight years, IMCFJ has worked directly with more than 2000 journalists from all over India, especially from the 10 Hindi speaking Northern statesSince 2005, he has been actively involved in various national and international assignments of IMCFJ. During his experience in mainstream media Ashutosh Singh had regularly felt the requirement of media advocacy at grassroots level. With the same vision in mind he aims to sensitize media, policy makers and community on health and developmental issues as well as inspire and train current and future journalists through its professional development programmes and produce high impact content that helps create public opinion and generate dialogue and discussion through IMCFJ.DOB:-