Ashwith Atluri Email & Phone Number

Bengaluru, Karnataka, India

> Delivered 50% revenue growth, 65% user growth, 213% NPS growth (from 24 to 75), and 98% performance improvement by leading the 1-to-10 product vision, strategy, and execution for an early-stage consumer tax product. Foundationally built the business case for this new initiative, secured senior leadership buy-in, aligned stakeholders, and rapidly helped grow the engineering team to 3x its original size. > Built a proprietary Fair Market Value platform using Generative AI to save on ~$250,000 annually. > Launched an "Upload & Autofill" feature in TurboTax, enabling ~3 million users to reduce manual data entry in core workflows by 90%. This resulted in a 23-point increase in PRS in these workflows. Led cross-functional collaboration with 15+ engineering, design (UX), business, tax, research & product marketing partners globally.> Led the UX and technical rebuild of a consumer year-round tax data tracking app, resulting in 30% user growth, 22-point increase in PRS (from 44 to 66) and a 52% improvement in performance. Drove user research independently, defined goals, scoped the MVP, and launched it at full scale in a highly ambiguous environment.

Bengaluru, Karnataka, India

> Created a new OAuth workflow for ~2 million users to securely import bank data into their tax return. Iteratively developed and refined based on in-product metrics and active monitoring of customer feedback.> Shipped a feature enabling ~500,000 TurboTax customers to seamlessly import their tax data from the online version to the desktop version, saving them 95% of their data import time.> Led an initiative to deliver the TurboTax Mobile in Spanish as a competitive differentiator, resulting in a new product offering with a PRS of 84 and a 66% lift in app starts among Spanish-speaking users.> Selected as 1 of 5 finalists amongst 400 participants worldwide in the Intuit Consumer Group "Shark Tank" entrepreneurial event to pitch the next multi-billion-dollar business idea to executive leadership in San Diego.> Designed a self-serve "product playground" for cross functional partners, increasing operational support efficiency by 50%.

Bengaluru, Karnataka, India

> Launched a 0-to-1, patent-pending, personalised messaging and configuration engine that scaled to over 500 million configurations with 99.99% availability, serving diverse products across the organization and achieving internal product-market fit (PMF).

Bengaluru, Karnataka, India

> Overhauled the installation experience for a consumer product, leading to a 50% increase in installation speed and an 84% reduction in crashes.> Shipped a real-time product performance monitoring and alerting system that reduced the detection time of customer issues by 96% for key workflows.

Bengaluru Area, India

> Led end-to-end execution of a research project analyzing more than 100 Million records of user clickstream data to infer behavioral patterns using machine learning algorithms. This project was open-sourced by Intuit.> Analyzed 5 million customers' user data using SQL and machine learning, in collaboration with data scientists, to derive valuable insights into user profiles and demographics for a research study to inform the product roadmap.

Bengaluru, Karnataka, India

R.V College Of Engineering

Bengaluru Area, India

Bachelor Of Engineering (Be), Computer Science, Cgpa: 9.64

Activities and Societies: IEEE Student Chapter Lead

Cbse, 12Th Grade: 96.2 %, 10Th Grade: Gpa: 10

Activities and Societies: School Captain, Valedictorian, Football team, Quiz Club, Inter-house Volleyball and Basketball teams