• Lead social media team in cultivating our social media calendar month by month • Schedule social media posts in Sprout Social • Analyze social media metrics to meet set KPIs• Identify and pitch opportunities to add our voice to social media trends and conversations with CEO

• Manage a wide array of projects/deadlines and translate client needs into compelling visual designs based on marketing/business objectives and current UX/design best practices.• Perform quarterly reviews to ensure Strategic’s buyer communities and client programs adhere to industry best practices in UX/UI, SEO, and security.• Keep current on UX/UI best practices, Google Analytics, and WordPress updates.• Assist in managing publishing schedule for Strategic’s buyer communities.• Review content for online publications to ensure SEO optimization.• Assist web developers in building new online publications and communities.• Perform miscellaneous job functions as needed, such as marketing automation management, analytic reports, and report/presentation formatting.• Create social media strategies for Strategic's buyer communities to grow and optimize online presence• Develop and execute media buying operations

Create a brand brief•Work with founders and use existing company information as the foundation for a brand brief •Through interviews, gather additional information •Gather feedback from founders on drafts to iterate to the final version. Deliverable: a final version of brand brief. Craft end-to-end email marketing campaigns content (ex. flows or topical like a holiday campaign) •Pitch initial concepts for campaigns•Draft copy and provide creative guidance for content Deliverable: a complete marketing campaign concept with the final draft of copy and visual guidance (i.e. image selection)Social media asset creation and recommendations

• Executed stylistic design, sustainable production, and creative direction of all brand clothing campaigns• Managed early brand development, strategic planning, and market research• Leveraged e-commerce knowledge to homogenize offline and online presence

• Monitored online presence of company brand and interacted with users to strengthen customer relationships• Utilized marketing tools, such as Canva to stimulate user engagement• Keep abreast of the latest social media best practices and technologies • Interact with consumers to clarify questions and finalize sales

• Conducted research on market viability of establishing new storefront• Created client mapping in Richmond Area • Pushed email strategy by executing a hands-on email campaign to recapture business from past consumers • Repurposed social media platforms to establish strong communication channels with consumers

• Developed a sales-focused expansion strategy to capture and grow unique mobile coupon users• Created a business continuity plan to transition customer care to a third-party contractor • Traveled to Los Angeles & San Diego as a support liaison to facilitate marketing operations with external retailers • Successfully helped coordinate focus groups to acquire consumer feedback on new product packaging• Utilized Unify to create graphs and analyze data • New graphs on Tableau for easy data visualization