As VP of Creative at InfluenceLogic I am in charge of creative strategies for all of our campaigns from ideation to execution. I work directly with our clients to adjust, customize and augment brand messaging and then work directly with our Influencer Partnerships Team to get the right assets into the hands of our creative partners so they can create high-performing integrations into their content. I also lead research efforts into different creative communities to help us always find new creative partners and new content angles to execute on.

As the Digital Marketing Manager for the Scottsdale Cultural Council, I'm responsible for all of the Council's digital efforts. The Scottsdale Cultural Council includes the Scottsdale Center for the Performing Arts, Scottsdale Museum of Contemporary Art, Scottsdale Public Art, Scottsdale International Film Festival and the Scottsdale Arts Festival.I define my job in two different funnels: communication and functionality. As the manager of digital communications for the Council, I'm in charge of messaging across numerous devices: email marketing, social media management and advertising, content marketing, graphics and design, website updates, web analytics, video production and SEO.As the manager of digital functionality, I'm responsible for making sure that our online ticketing systems are working properly. This includes: pricing, promotional pricing, pricing hierarchy (specific patrons get specific discounts), large on-sales, I'm also responsible for the 10 websites throughout the Council. This includes building, maintaining and expanding web functionality for all the organizations under the Council's umbrella.

As the social media and content producer at IWS, I oversaw innovative campaigns from conception to completion for a wide variety of clients. While my specialty was creating campaigns utilizing social media, I also assisted in project management, client relations, public relations, design and development as well as high level research and analysis. I also oversaw and executed large ad campaigns and editorial processes on various social networks.

As a member of the Creative Services department at Eight, Arizona PBS, I assisted in a wide variety of digital, print and interactive projects. My days mostly consisted of editing video into shorter, web-optimized clips for online consumption; editing the monthly members-only magazine, developing social media strategies, community engagement in social networks and ongoing maintenance of station web properties.

content writing, social media optimization

Managed, maintain and edited blog posts for various financial blogsManaged a team of content writersWrote blog content and content for various financial websitesHTML coding for blog postsSearch engine optimization and link exchangeRan social media campaigns

Supervised employees and made sure the job was done correctlySold product and interacted with customersCreated marketing tools such as sale signs, etc.Up sold and added on to salesAssisted management in the hiring processTrained new hires in customer service and company policyHandled money