Digital Marketing Manager
Scottsdale, Az
As the Digital Marketing Manager for the Scottsdale Cultural Council, I'm responsible for all of the Council's digital efforts. The Scottsdale Cultural Council includes the Scottsdale Center for the Performing Arts, Scottsdale Museum of Contemporary Art, Scottsdale Public Art, Scottsdale International Film Festival and the Scottsdale Arts Festival.I define my job in two different funnels: communication and functionality. As the manager of digital communications for the Council, I'm in charge of messaging across numerous devices: email marketing, social media management and advertising, content marketing, graphics and design, website updates, web analytics, video production and SEO.As the manager of digital functionality, I'm responsible for making sure that our online ticketing systems are working properly. This includes: pricing, promotional pricing, pricing hierarchy (specific patrons get specific discounts), large on-sales, I'm also responsible for the 10 websites throughout the Council. This includes building, maintaining and expanding web functionality for all the organizations under the Council's umbrella.