Vice President Of Compliance
CurrentLeads initiatives to ensure FTC compliance and brand safety for an average of 1200-1500 pieces of content each month. Developed and implemented cutting-edge fraud detection and content management systems that protect the integrity of the company’s influencer marketing efforts. These systems ensure that creators adhere to strict brand standards and that all conversions are of the highest quality.Key achievements include:Developing an end-to-end fraud detection system that identifies and stops deceptive practices by creators.Designing a comprehensive content management system to ensure FTC compliance and brand safety, both pre-and post-publication.Contributing to the FTC's 2023 endorsement guidelines with feedback that was officially implemented.Collaborates across departments including brand management, sales, finance, customer success, and engineering.Actively stays ahead of industry trends through involvement with the Performance Marketing Association Compliance Council and consistently monitors FTC updates to ensure the department remains proactive and effective.