Andrea Tisdel Email & Phone Number

Cedar Park, Tx, Us

Bellevue, Washington, Us

Warwick, Ny, Us

The Sewing Fools was founded to make quilting easier for anyone. Our laser cut fabric makes piecing quilts or laying appliqué so easy with perfectly cut pieces.

Austin, Tx, Us

Oversee a team of seven web developers and digital marketers while monitoring analytics to ensure achievement of marketing strategies and optimization for performance improvement. Monitor full stack development and content as part of a global marketing team. Enhance funnel activities in collaboration with sales and marketing teams. Advise channel partners on marketing issues. Localize online assets in twelve languages.

Austin, Tx, Us

Managed marketing consulting projects developing marketing plans and concepts for small and large-scale web and mobile applications.  Project Leadership: Established and oversaw a conversion project for a large website and an affiliate base website with consumer activity tracking to monitor data points for ROI on marketing activity. Data Analytics: Collaborated with clients on application of web analytics including Google Analytics and Adobe SiteCatalyst (Now Adobe Analytics). Data Storytelling: Created system to track from first touch to final sale, which took place on third party sites, to understand ROI on all marketing channels for DealTaker when owned by Media General.

Austin, Texas, Us

Directed a web analytics and search marketing team for 200 community financial institutions. Guided operations on the leadership team.  Performance Metrics: Led the preparation and application of Coremetrics in websites for more than 200 financial institutions.  Analytics Expert: Led as a subject matter expert for online marketing and web analytics, websites, and mobile projects while monitoring online performance. Encouraged all clients to use web analytics. Professional Services: Regularly presented to executives of customer banks and credit unions to demonstrate the value of Bancvue services.

Austin, Texas, Us

Facilitated Business to Consumer (B2C) and Business to Business (B2B) client networks collaborating with the executive marketing team on product development, market share, and strategic partnerships. Assisted on data-driven decision making applying web analytics. Developed and mentored a top performing team and cooperated with a multifunctional team to produce a product roadmap using market data. Supervised an international offshore team of SEO specialists and web developers. Reported competitive intelligence progress and growth strategies to the executive team.  Marketing Strategies: Quadrupled open rates and conversions with new marketing strategies. Pricing Strategies: Used strategic pricing and training to preserve top revenue. Software Solutions: Introduced Adobe Test&Target and SiteCatylist to client websites.

Carpinteria, Ca, Us

Led directives to increase and monitor web traffic using marketing optimization strategies. Reviewed monthly analytics and trends with the executive team acting as subject matter expert for data warehouse, web analytics, and site metrics. Monitored GoogleMini Search Appliance for product success. Introduced Key Performance Indicators (KPI) for executive management ensuring company success with attainable goals. Established an affiliate program with vendor discovery collaborating with a cross-functional team including marketing and engineering for tracking. Customer Retention: Sponsored a new Email Management System with API integration marketing services as well as pre- and post-event email surveys measuring ROI to improve customer satisfaction and retention. Strategic Partnerships: Developed strong relationships with key partners including Adobe and Apple.  Training and Development: Introduced Adobe Omniture to all stakeholders providing training and implementation according to individual business needs.

Carpinteria, Ca, Us

Los Angeles, Ca, Us

Bethesda, Maryland, Us

Bachelor Of Arts - Ba, Multi/Interdisciplinary Studies

Architecture

Education record