Alain Trabelsi Email & Phone Number

Perth, Wa, Au

Perth, Australie De L'Ouest, Australie

• Conduct comprehensive data analysis to forecast passenger demand and identify aviation trends.• Collaborate with airlines, government bodies, and tourism operators to enhance travel experiences and support growth.• Develop actionable insights through advanced data visualisation tools, influencing strategic policies and decision-making.• Regularly monitor and report on aviation industry developments, providing data-driven recommendations to improve strategies.

Perth, Western Australia, Australia

Developed and implemented corporate communications strategies to increase the level of awareness of Tourism WA’s positions and activities to key stakeholders, including industry and general public.• Managed Tourism WA’s corporate media releases, media conferences, media kits and editorial.• Copywriting: speeches, talking points, media releases, forewords, and briefing notes for senior executives including WA's Deputy Premier, Ministers, and Tourism WA's Managing Director.

Perth, Western Australia, Australia

Pilbara Ports Authority is the world's largest bulk export port authority.• Proactively developed media engagement strategies, oversaw media enquiries while crafting meticulous responses and articulate talking points.• Enhanced organisational reputation through positive editorial stories.• Undertook engagement with the Minister through the provision of briefing notes, advice, and reports.• Actively engaged with government and industry stakeholders on a range of strategic issues and topics.• Prepared communication and marketing material for the Executive team and the Minister's Office, including media releases, ministerial briefing notes, talking points, fact sheets, presentations, issues briefing notes and website and social media content.

Perth, Western Australia, Australia

Leading the Marketing and Communications team with 5 direct reports. Grew the business from 150 active subscribers (in 2019) to 4,000+. Member of the leadership team launching the company into the public market (ASX).Managing an annual marketing & communications budget of $2M+. Successfully launched and managed the first above-the-line and integrated communications campaign (TV, radio, out-of-home, newspapers).• Led the rebranding campaign,• Launched an awarded PR campaign, • Brand awareness: increased from 3% to 30% of the addressable market• Customer acquisition: +168% year-on-year growth

Région De Perth, Australie

Responsible for brand awareness and customer growth with a monthly budget of $10k for 18 months, then increased to $30k.• Weekly sales volume: +97% year-on-year growth• Monthly revenue: +133% year-on-year growth• Average order frequency: +30% year-on-year growth• Develop and plan marketing strategies• Monitor project progress from planning to execution• Coordinate various marketing and communications campaigns• Participate in the hiring and evaluating employees within the marketing department• Provide expert advice on marketing tactics for new and existing products• Review and approve all marketing media for print or web• Serve as main point of contact for agency partners and internal stakeholders

Perth, Australia

Leading the business and the team in Perth working closely with the heads of each department, as well as providing guidance and support to the local team. Liaising with key stakeholders to grow the business through Business Development, Account Management, Operations, Marketing.With my team, and in collaboration with the support departments, we drove the market to the growth as detailed below: • New business: +179% year-on-year growth• Order volume: +194% year-on-year growth• New customer acquisition: +102% year-on-year growth• Gross Revenue: +141% year-on-year growthOther tasks included:• Setting strategic directions to develop and own a full roadmap of initiatives to drive growth and increase engagement• Developing and optimise processes to allow my business unit to operate and grow efficiently• Analysing the business trends to track and improve metrics• Identifying local marketing and partnership opportunities targeting our 3 clients: customers, restaurants, and delivery drivers.• Strong project and stakeholder manager, planning and executing projects of varying urgency and scope with minimal guidance• Cross-function collaboration to ensure efficiency as we grow and scale.

Perth, Australia

• Third-Party Management: managing a large team of operators as well as operating zones through the City; monitoring operators’ performance through data analysis ; recruiting and onboarding ; researching and implementing initiatives to ensure high retention - create reward schemes and incentives to drive performance• Scheduling: creating and implementing a scheduling model to ensure KPIs are met and operators are retained - ensuring staffing targets are meet at all times,• Business Operations: supervising riders’ payouts approval ; research new areas for expansion; quantitative analysis based on demographics and local geography/traffic;• Market launch: launched the Perth market within tight deadlines. Set up the backend for commercial teams to acquire restaurant partners efficiently ; created a marketing strategy to acquire delivery driver partners at a minimal cost. • Engaging with key stakeholders and collaborating with all other departments on a constant flow of ad hoc projects and tasks.

Melbourne, Australia

• Third-Party Resources: managing a large team of operators as well as operating zones through the City; Monitoring operators’ performance through data analysis; Recruiting and onboarding; Researching and implementing initiatives to foster rider community and ensure high retention - create reward schemes and incentive to drive performance,• Scheduling: Creating and implementing a scheduling model to ensure KPIs are met and operators are retained - ensuring staffing targets are meet at all times,• Business Operations: Supervising riders’ payouts approval and administration; Research new areas for expansion, analyse quantitatively based on demographics and local geography/traffic;• Engaging with key stakeholders and collaborating with all other departments on a constant flow of ad hoc projects and tasks.

Boston, Ma

Created and implemented a robust communications strategy to prepare the organisation to put new business processes into practice.Planned and executed end-to-end Communication Campaigns involving design, content writing, creative media development and communications measurement.Projects included:• Rebranding• Market study• Delivery of marketing collaterals (brochures, website, corporate presentations).Call for tenders required working on tight deadlines.

Full management of the communication's strategy of 6 subsidiaries of VINCI Construction in France. Supervising and mentoring one junior member of the team. VINCI is the global leader in construction, concession and energy.• Branding: Driving the brand identity and its applications. Collaborating on Employer's brand.• Digital: Managing 3 websites' content. Writing scripts for strategic videos. Assessing web and social media analytics for action.• Events: Organising seminars and public events (from 10 to 800 attendees).• Publishing: Creating content for communications tools (corporate, HR and business). Chief editor of the in-house magazine: writing, editing, proofreading and formatting.• Marketing: Managing the delivery (digital and physical) of public tenders. The team won 4 major projects requiring months of preparation.• PR: Writing press releases, first point of contact for press enquiries. Writing speeches for senior leaders. • Third-Parties: Delivering briefs to graphic designers, freealance writers and external agencies. Collaborating with other departments and the Corporate Office on various projects.

Paris

Developing corporate communications tools such as internal portal contents ; in-house magazine ; corporate seminars ; HR communications ; corporate video scripts and production management.Coordinate the communications strategy with the Corporate Office's.

Orlando, Florida

Gap year.Here is a coverage of Mr Paul's restaurant reopening, in the French Pavilion, EPCOT.

Cayenne, French Guiana

Developing the brand and employer communications strategy for five subsidiaries. My responsibilities included :• Launching 4 corporate websites• Creation and full management of 4 different monthly in-house newspapers (content and design)• Managing the production of corporate videos• Organising regular photo shoots on construction sites ; creating and managing a photo library• Organising events, including upscale events attended by VIPs such as politics, sports professionals and artists.• Organising visits and communicate on high-visibility construction sites, such as the Guiana Space Centre in Kourou, spaceport of the European Space Agency from where the Ariane and Soyouz Spaceships take off.• Creating marketing collaterals for public tenders• Liaising with the Corporate Office based in Europe to coordinate strategies.

First significant working experience; on week-ends during my studies. Welcoming guests of all nationalities in several languages. Taking care of the Guest's experience and satisfaction. F&B department.

Paris Area, France

Developing digital communications tools ; managing subsidiaries' website launches and content ; organising upscale events (international seminars and conferences) ; writing press releases ; member of the Editorial Board of the in-house magazine ; in charge of the Group's image bank.In this junior role, I led a project of augmented reality for a high-visibility construction site, promoting key messages through gamification. Liaised with agencies and internal stakeholders.

Set up a daily press review for the division. Assisted in an intranet creation, recruitment campaign and brochure renewal. Organised seminars and participated actively in the Editorial Board of the in-house magazine.

Master'S Degree, Marketing & Corporate Communications

Graduated with honours

Bachelor'S Degree, Tourism & Marketing