Audrey Morgan Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, Nc

-Led content creation services by building creative vendor partnerships and managing production to tell unique stories for our clients. -Created and presented new business proposals that highlighted creative campaign ideas, advised paid social services, and set pricing. -Became an expert in paid social and drove results that grew The Agency’s ability to market the service, increasing the average clientele’s paid media budget by 150%. -Devised and implemented paid social and influencer campaigns for an event planning company that lead to $650K+ in ticket sales over 3 months, exceeding past sales by 260%.-Led a cross-channel marketing campaign for an event that exceeded projected attendance by 50%.-Identified and championed a new channel of opportunity in influencer marketing that increased average client spend by 10%.-Redesigned the hiring process, built on-boarding, and mentored the content department’s semesterly intern classes.

Charlotte, North Carolina, United States

-Owned and orchestrated brands’ monthly content calendars across Facebook, Instagram, Twitter, LinkedIn, and Pinterest.-Ideated and executed paid social campaigns with experience interpreting data and communicating across digital departments to drive more efficient results.-Lead the development of routine client social reporting, helping clients to better understand ROI and visualize insights. -Managed clients’ quarterly photoshoots by planning shot lists, working with photographers and videographers, and directing day-of styling.

Charlotte, North Carolina Area

Assisted in the management and growth of clienteles’ social platforms and digital presence.-Crafted written and visual content for Facebook, Twitter, Instagram, and LinkedIn. -Interpreted analytics and devised/implemented strategy that increased brand socialengagement up to 40%, presenting findings and best practices back to the client/team.

Remote

Wrote regular freelance pieces for platforms such a mywedding.com, Elite Daily, and 20Something.-Contributed content on news, politics, fashion, pop culture, and wedding planning with attention to each platforms voice and editorial style.

Managed a branch of a national collegiate content platform to produce articles on various topics weekly. -Recruited a qualified team of 30+ staff members through social media and campus outreach.-Edited 30+ articles weekly, with extreme attention to detail, to ensure quality work that represents company standards.-Oversaw social media pages and campaigns to foster 100,000+ page views on our content each month.-Brainstormed and wrote my own article each week with original and creative content.

Boone Nc

Worked with the executive board of Appalachian State's chapter to manage the content brainstorming and video production of 40+ students. -Created video topic proposals for members bi-weekly. -Oversaw production and video shoots and conducted interviews.-Worked with Adobe Premiere and Audition in post production.

Appalachian State University

Assisted in the growth of the AppFund, supporting the university’s colleges, research grants, and student scholarships. -Researched prospects likely to donate to the University with LinkedIn, newspapers, and ResearchPoint. -Organized prospects into categorical donation ability.-Managed and updated the database of all Appalachian Alumni, parents, and donors.

Coordinated a campaign on campus to lessen the negative stigma associated with mental illness. -Planned an on campus promotional booth while taking promotional video. -Oversaw and conducted video interviews with those who have suffered from mental illness. -Produced a final video working with Adobe Premiere and Audition.

Charlotte, North Carolina Area

Collaborated with and supported the Charlotte media and entertainment company with publicity events and campaigns. - Assisted Promotions Directors with daily assignments such as social media updates, phone calls, and event planning. -Set up and managed onsite promotional events, acting as a brand ambassador while interacting with local clientele. -Interacted with station listeners by selecting and contacting winners for over the air, text, and web contests. -Participated in promotional meetings discussing contests, promotional events, and social media campaigns. -Created web contests and updated event calendars for six stations, maintaining a full promotions schedule.

Boone Nc

Held a position on the executive board at Appalachian State's chapter of Rotaract Service Club. -Built and maintained a website, twitter, and Instagram with regular updates, event promotion, and club recruiting.-Held two recruiting events to expand club membership. -Created flyers and online graphics for event and recruitment promotions.