Aurora Lu Email & Phone Number

New York City Metropolitan Area

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Lead end to end product development and management of the private label brand Blucoil - including market research, product design, specs creation, production, merchandising and advertising on all SKUs• In charge of sourcing and finding right suppliers with desired product quality and cost; approached more than 200 potential suppliers on average per year• Oversee the progress of all Blucoil POs - coordinating among different stakeholders including purchasing analysts, brand managers, accounting team, manufacturers, QC inspectors, freight forwarders and operations team• Monitor product listing creations - copywriting & images, pricing, safety compliance and customer response• Review sales and stock report daily to apply data on inventory management and sales projection, ensuring 100% stock level while minimizing warehouse storage costs• Support other private label teams to create product roadmaps, spec sheets, databases, and product development workflow‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Brought in over 40 new SKUs in 2 years; Grew vendor list by 50%• Expanded private label product categories from accessories only into standalone audio and consumer electronics, including microphones, headphone amplifier, conference speaker, webcam, and pill dispenser• Blucoil PO volume grew more than 400% due to expanded SKU pipelines and bundle selections• Blucoil in-stock rate improved from 83% in the first year to over 95% since the second year

Greater Seattle Area

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• In charge of private label Harvil, a game room and fitness brand, to regularly launch new product lines and upgrade product features• Oversee start-to-end product development projects incorporating market researches, product designs, vendor sourcing, PO negotiations, sample tests, QC inspections, cargo deliveries and e-commerce merchandising• Take lead on constant product improvement – collect customer feedback daily, deliver monthly product issue reports, identify defect/damage patterns to seek solutions, and work alongside manufacturers on product improvements• Create and manage Spare Parts system, coordinating with manufacturers, warehouses and customer service team on parts labeling, packaging and shipping• Occasional business trips to China looking for potential suppliers or solving problems on site with existing vendors‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Tripled SKU numbers in 2 years; launched 18 new products annually on average• Led Harvil to double sales each year and became #1 brand of Dazadi in 2 years, accounting for 60% of company sales• Generated more than 20 high-volume SKUs labeled as Amazon’s Choice or ranked top 20 on Amazon’s Best Sellers Ranking• Average product defect/damage rate dropped from 4.6% originally to 2% by the end of the 3rd year

Greater Seattle Area

• Partnered with senior leadership to analyze market opportunities for new customer segments• Conducted market research through online surveys and personal interviews• Collected and analyzed huge data from Mechanical Turk, extracting meaningful summary for senior management

• Conducted academic researches for professors in marketing; used SPSS for research projects

Taipei City, Taiwan

• Planned, executed and managed events, including volunteer training workshops for 30 to 50 people, and an English camp for 120 students with 50 volunteers• Executed ground work marketing for promoting events and in charge of stakeholder communication• Point of contact to parents and vendors, responding to requests and issues fast at unexpected situations• Carried out administrative documents including project proposals, wrap-up reports, and expense statements

Master’S Degree, Social And Sustainable Management

• Courses and topics include: Responsible Business, Marketing, Operations, Leasherships, Finance • 80% of course work completed in teams •.

Certificate, Marketing

• Commercial copywriting and marketing plan projects

Bachelor Of Arts (Ba), Foreign Languages And Literatures, General