Austin Hoffmann Email & Phone Number

Wisconsin, United States

Lead development of market specific power unit packages for John Deere Industrial engines. Develop short and long-term product plans to improve margin performance, market share and internal efficiencies including new business development.

Menomonee Falls, Wi

Associate Product Manager - Global Lighting 2015-2016Led global product strategy for lighting business unit including new product development, margin performance, go-to market execution and VOC research. Launched three new products within six months. Initiated ground up new product design projected to double category growth within six yearsMarketing Specialist - Retail2012-2014Promoted to Marketing Specialist – Retail position to develop and implement channel specific programs aimed to grow the retail distribution channel, brand loyalty and market penetration. Being part of a core project team proving the viability of the channel over 15 months, I transitioned into the role building and fostering strategic relationships with suppliers, key category, marketing, district, merchandising and managing personal at National and Independent Corporate retail outlets. Key accounts Include: HD Supply-Waterworks, HD Supply – White Cap, Home Depot USA and Canada, multiple independent equipment dealers; Evergreen, Sphere 1 and STAFA Association members. Marketing Specialist2011-2012Joined Wacker Neuson managing US tradeshow events, merchandise program, new dealer start-up program, branding program and miscellaneous tasks supporting the Marketing group. Managed $2M+ annual budget

Successfully managed multiple accounts across several industries including Healthcare, Consumer Electronics, Building Supply, Technology, Consumer Research, Education and Food Service. Total account sales accumulated to over $3M annually. Frequently traveled Domestic and International to supervise local labor unions install large scale, custom exhibits. Accountable for all project timelines, invoicing, business development and cross functional team relations. Supported two satellite Account Executives working direct with Manager and Executive level coworkers and clients. Key accomplishments include increasing account profit and sales. Successfully completing an internal contract review project working directly with the CEO to review, categorize and initiate multiyear client contract renegotiations

Premier Building Supplier of commercial and residential trusses, steel siding and roofing, entrance doors, composite decking and accessories, treated lumber, landscape block and fastener systems. Responsibility included cultivating new, and maintaining existing, relationships within the Iowa and Ohio territory resulting in over 6% growth within the first year. Maintained district relations, developed and executed product sales training to Menard employees (U.S. 3rd largest Building Material Supplier) plan and execute all regional trade shows and events

Bs, Marketing

Activities and Societies: Active member of AMA

Aas, Business

Activities and Societies: American Marketing Association