Austin Moore Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania

Philadelphia, Pa

Greater Philadelphia Area

Ownership across all of AstraZeneca diabetes brands, a $7+ million dollar pharmaceutical portfolio. Actively manage two associates who report into me on a daily basis & provide updates on key tasks.Restructuring entire portfolio’s campaigns, ad copy and keywords across all accounts to better coincide with brand’s KPIs and account for franchise management and overlap.Helped improve CTR and CPC’s for 6 out of 7 Brands since taking over all accounts at the start of Q2.Apply findings from Marin and SiteCatalyst to help connect the dots between SEM performance and on-site engagement and illustrate to the clients which landing pages and copy are matching their KPIs.

Greater Philadelphia Area

Accountable for building, pacing and optimizing SEM for Johnson & Johnson consumer products such as Neutrogena, Clean & Clear, RoC Skincare and Lubriderm.Responsible for strategically allocating and managing over $10 million dollars in total annual budget based on clients KPIs, priority products, competitive landscape and seasonal trends.Created comprehensive reporting and insight decks for each brand that I had the responsibility of presenting to the client on a monthly basis.Developed a budget pacing tracker to automatically account for monthly over/under spend which ensured accuracy of budget management, ease of flighting & helped showcase my strength in Math.Personally selected to manage, train and mentor a Drexel Co-op as part of PHM’s internship program.Constructed 2016 planning deck for Lubriderm which laid out the brand’s KPIs & goals and ultimately helped set the stage for how the brand would reposition themselves as a therapeutic lotion in 2016.

Bala Cynwyd, Pa

Create paid search campaigns and manage/optimize their performance on Google Adwords & Yahoo Bing.Estimate paid search campaign costs for prospective clients.Handle Google & Yahoo Bing monthly search invoices and billing for clients.Prepare monthly search reports and provide analysis and feedback on the success metrics of the client's campaign to date.Build analytics dashboards and templates by using programs such as Tableau or Microsoft Excel.Analyze client's website performance by utilizing Google Analytics and reporting on any success metrics or key information that is valuable to the client.

Lancaster, Pennsylvania Area

RubZub makes it easy for patients and massage therapists to find each other and book appointments online 24/7.Actively using Word Press to write 2-3 blog postings a week. Maximize SEO by including popular keywords in each blogs meta description.Utilizing Twitter to effectively market towards target audience through a helpful tone of voice.Updating and maintaining Nimble, a CRM program, to track and manage progress of customers.Contacting potential clients and scheduling meetings to convey business proposition and its benefits

Responsible for sales and product advertisement with adjustments according to market demand.Conceptualized and convinced company to initiate and distribute frequent buyer punch cards. Directly interacted with customers and promoted Kunzler's products on a daily basis.Advised CEO and marketing staff with results of sales and plans for upcoming events.

Trained new employees and prepared job assignments in the frozen food department.Responsible for ordering and tracking all frozen food products within the store.