Director Of Public Relations
Breckenridge, Colorado
• Created and implemented a comprehensive strategic communications plan for a world-class year-round travel destination. • Upheld the destination reputation and increasing visibility through travel, hospitality and business news.• Led a destination-wide crisis communication plan efforts between cross-functional partners. Implemented crisis messages and efforts throughout multiple wildfires. • Created and implemented content and cohesive talking points regularly on BTO website, social media, media, and local community. • Oversaw photo and video assets creation in tandem with marketing initiatives. • Directed external domestic/international agencies through media, tracking key messages across all channels (broadcast, print, online, social, etc.). • Reported to CEO/President and key stakeholders on impending trends on overarching media and coverage. • Managed regular in-market travel and media meetings in major key markets with destination resonating messages (NYC, Atlanta, Washington, D.C.).