Manager Consumer Foresight
Herzogenaurach, Bavaria, De
-driven by curiosity and inspired to create actionable insights -builds athlete platforms to engage and collaborate in the most efficient way -investigates the future of athlete performance development -supports the analysis of global macro trends and understands the subsequent shifts inathlete and consumer needs-manages internal and external projects that drive innovation toward consumer and sport- specific innovations-coordinates Consumer Validation (Quantitative and Qualitative) with external and internal partners -conducts research with external partners on the future of athlete and consumer behaviours, needs, barriers and enablers-creates athlete occasions to explore concept opportunities (with a focus on Football and Running athletes)-drives concept and product validation with athletes (with a focus on Football and Running athletes)