 Media planning & buying for lead generation campaigns Working on media mix, media approach, planning for various brands. Analysing and preparing category segments and audience list across LinkedIn, Instagram, Google, Facebook to create marketing quality leads which are MQL’s. Building communication and engagement strategies for leads generated. Experienced in conversion tracking in the crm tools.

 Media planning & buying for lead generation campaigns Working on media mix, media approach, planning for various brands. Analysing and preparing category segments and audience list across LinkedIn, Instagram, Google, Facebook to create marketing quality leads which are MQL’s. Building communication and engagement strategies for leads generated.Experienced in conversion tracking in the crm tools.

 Creating Digital plan as per the clients campaign brief, establish a good relationship with key publishers and carry out the day to day activities working with them. Responsibility to handle clients account like Voltas,LG,Sunpharma,VLCC,Philips. Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client s business objectiveI was involved in creation of Dhoni biopic campaign by client sunpharma.

 The job involves working with Global Sales Support team works closely with in market sales teams to collaboratively shape digital solutions that drive the advertiser's strategic initiatives and help Google's major advertising clients and agencies develop digital solutions that build their businesses and brands. Build campaigns for large customers to enable them to meet their objectives and optimize their performance. Develop deep understanding of tools and gather and analyze data at… Show more  The job involves working with Global Sales Support team works closely with in market sales teams to collaboratively shape digital solutions that drive the advertiser's strategic initiatives and help Google's major advertising clients and agencies develop digital solutions that build their businesses and brands. Build campaigns for large customers to enable them to meet their objectives and optimize their performance. Develop deep understanding of tools and gather and analyze data at account level, campaign level and Industry level. Analyze query trends and create bids and budget suggestions. Use advanced optimization techniques and works on complex optimization aligned to customer’s goals across Search, GSN. Analysis.tracking and reporting by google analytics. Ads Creation, Run & Testing. Daily Campaign Reporting & Analysis. Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages. Co-ordinating with the marketing team about the requirements of the clients like Walmart . Reporting to Clients about the performance of their campaigns. Show less