Marketing Specialist
CurrentKey Responsibilities:Content Management & Strategy:Manage the marketing CMS (Contentful), working with external developers and designers to deliver website and feature releases.Competitor Intelligence & Analysis:Conduct competitor analysis, turning data into insights using frameworks such as Win-Loss / Gap Analysis / SWOT, and providing strategic recommendations to product, sales, and leadership teams.Project Leadership:Led the implementation of Contentful and Monday.com, achieving high engagement rates and efficiency. Managed key projects like Retrofit Recommender, Masterclass, and Benchmark, driving growth.Content Creation & Communication:Write technical articles and product updates for newsletters, making complex information accessible. Developed customer journeys and lead strategies using Dynamics 365 and HubSpot CRM.Team Management:Led the marketing team during interim periods, achieving objectives and fostering collaboration.Event Coordination & Strategic Initiatives:Organized events like MIPIM and Expo Real, optimizing booking processes and ensuring compliance with privacy and security standards.Sustainability & ESG Expertise:In-depth knowledge of ESG frameworks (EU Taxonomy, SFDR, CSRD, ISSB, US SEC) and leading Real Estate ESG management software, providing insights to stakeholders.Employee Onboarding & Culture:Supported onboarding, enhancing company culture. Frequent buddy to new company joiners, offering direct guidance to ease transition into their new role.Achievements:Recognized for outstanding contributions at BuildingMinds Excellence Awards.Led cross-functional teams on high-impact projects, driving success and innovation.Drove adoption of key tools, boosting efficiency and engagement.Skills:Content Management (Contentful), CRM (Dynamics 365, HubSpot), Market Analysis (Semrush), Project Management, Technical Writing, ESG Frameworks.