Marketing Specialist
Current• Collaborate with the team to develop comprehensive marketing plans that align with business objectives and target audiences.• Conducting market research and competitive analysis to identify trends, opportunities, and areas for differentiation.• Assist in defining marketing strategies, including target segments, messaging, and positioning. • Participate in the end-to-end execution of marketing campaigns across various channels (print, digital, social media, events, etc.) locally and internationally.• Coordinate with cross-functional teams to ensure timely delivery of campaign materials, assets, and resources.• Monitor campaign performance and provide regular reports on key metrics to evaluate success and identify optimization opportunities. • Contribute to the development and maintenance of the brand identity and guidelines.• Assist in creating branding materials, including visual elements, graphics, themes, etc.• Ensure consistent brand messaging and positioning across all marketing communications. • Assist in the creation of engaging marketing content, both company and product-related, including articles, videos, infographics, etc.• Collaborate with internal stakeholders to ensure content aligns with brand messaging and resonates with target audiences. • Develop and maintain relationships with external partners, vendors, agencies, and media outlets as needed for campaign execution and branding initiatives. • Provide regular reports on the performance of marketing campaigns, branding efforts, and digital marketing activities.identify trends, insights, and areas for improvement, and use these insights to adjust strategies as needed. • Planning and executing physical and virtual events (i.e local & overseas exhibitions, customer visits, distributors' events, company functions, product webinars), coordinating internal departments and external suppliers