Currently Leading TALEEM program funded by GPE in Punjab. In my role at the Programme Monitoring & Implementation Unit (PMIU), I lead critical projects aimed at improving educational access, infrastructure, and inclusivity across Punjab. My responsibilities include strategic planning, project design, stakeholder management, and resource optimization to drive the successful execution of high-impact programs.● TALEEM and ASPIRE Projects: Led the $50M TALEEM Project (GPE-funded) and the $54M ASPIRE Project (World Bank-funded), both focused on enhancing educational infrastructure and inclusivity across multiple districts. Successfully designed and executed strategic plans, managing cross-functional teams to deliver outcomes on time and within budget.● Punjab Schools Meal Program: Oversaw the implementation of this large-scale initiative across three districts, improving nutrition, attendance, and learning outcomes for thousands of primary students.● Spearheaded process improvements, achieving significant cost savings by identifying and addressing operational inefficiencies, and optimizing resource utilization.● Developed and managed a comprehensive project plan, ensuring timely completion within budget and meeting high-quality standards.● Conducted in-depth project data analysis, generating informative reports that informed and enhanced decision-making throughout the project.● Introduced innovative interventions, crafting a detailed work plan with creative strategies to overcome challenges and drive project success.

●Developed growth strategies: Spearheaded the development of growth plans utilizing SEO, Paid Ads, Content Creation, and Business Partnerships to drive the expansion of Visit Lahore.●E-commerce and discount card implementation: Successfully launched an E-commerce store and discount card program through partnerships with various businesses, with a primary focus on the Lahore food and entertainment sectors. This initiative enhanced user experiences and engagement.●User growth strategy: Designed and executed a user growth strategy through SEO Marketing and various social media channels. This strategy included a comprehensive Market Go-To Strategy aimed at achieving user growth, higher engagement levels, and revenue improvement.

●Led investor relations strategies: Developed and executed strategies for effective communication and relationship-building with investors, partners, and stakeholders, utilizing an investor database to ensure support for the Authority's projects.●Created project frameworks: Established comprehensive frameworks for project planning, implementation, and execution. This included market segmentation and go-to-market strategies, maximizing the success of future initiatives.●Improved customer service: Identified the need for Customer Relationship Management (CRM) modules to enhance interactions with customers and investors, emphasizing a customer-centric approach for lasting positive stakeholder relationships.

●Spearheaded farmer outreach efforts to raise awareness about preventing agricultural waste burning.●Efficiently managed the entire supply chain of agricultural waste, from crop collection to transportation to end customers.●Successfully established a supply chain capable of supporting a 10MW power plant from three collection centers.●Fostered relationships with industries to promote awareness of bio-fuel and its financial implications.●Actively engaged in social programs benefiting the farming community.●Directed marketing initiatives, including social media campaigns, village road shows, pamphlet distribution, and text message campaigns.

●Implemented £35M FCDO funded Punjab School Construction & Rehabilitation Program: Managed the successful implementation of a £35 million project, covering 17 districts in Punjab, aimed at the construction and rehabilitation of schools. This initiative played a crucial role in improving education infrastructure in the region.●Developed detailed work plans: Created comprehensive work plans totaling 1.1 billion PKR for 11 districts in Punjab, impacting approximately 200,000 students. These plans ensured effective project management and resource allocation.●Established progress monitoring mechanisms: Implemented various mechanisms to review project progress regularly and monitor the quality and pace of the initiative. This contributed to the successful execution and timely completion of the project.●Facilitated stakeholder consensus: Worked to foster consensus among diverse stakeholders, removing operational bottlenecks to ensure the project's timely completion. This collaborative effort played a vital role in the project's overall success.●Led marketing and communications for Taleem Ghar: Took the lead in marketing and communications efforts for Taleem Ghar, a remote learning platform launched by the School Education Department of Punjab in response to the COVID-19 pandemic. This initiative aimed to provide educational resources to students during a challenging period.

●Analyzed Pakistan's non-fuel retail industry: Conducted a comprehensive analysis of Pakistan's non-fuel retail industry. Delivered short, mid, and long-term recommendations to enable the company to compete and expand successfully within the market. Developed a strategic roadmap for future growth and increased market share.●Competitor analysis: Determined the market share and annual sales of main competitors within the industry. Provided insights into their local presence, market positioning, and target customer segments. This analysis aided in understanding the competitive landscape.●Identification of market opportunities: Identified potential market opportunities and key target regions for the company's growth. Evaluated the potential for leveraging the existing network for market entry through acquisitions. Additionally, identified potential partners and assessed their strategic compatibility to facilitate business expansion.

●Surveyed and researched the UK's car lubricant industry: Conducted a comprehensive survey and research on the UK's car lubricant industry. The aim was to assess the market size and identify market gaps that could be leveraged to increase the company's market share.●Devised a market share increase strategy: Developed a strategic plan to enhance the company's market share within the local market. This plan encompassed short-term, medium-term, and long-term actions aimed at achieving growth and a stronger presence in the industry.

●Supply chain management: Managed the local team office to optimize the supply chain, ensuring the timely delivery of committed project milestones. Streamlined operations for efficient project execution.●Market analysis and strategy: Analyzed market returns and used insights to propose strategy modifications for future contracts. This data-driven approach aimed to enhance project profitability.●Business planning: Prepared business plans and forward planning for projects, aligning them with the company's objectives and goals. Ensured effective project management and resource allocation.●Financial and socio-political leadership: Took the lead in handling the financial and socio-political aspects of all projects, ensuring compliance and effective management. Worked on optimizing the biomass supply chain through data analytics and optimization techniques, bringing efficiencies to the overall model.

●Researched the UK sandwiches and food-to-go industry: Conducted extensive research within the £7 billion UK sandwiches and food-to-go industry. Explored how technological advancements in production, manufacturing, and retail would influence consumer purchasing habits in the future.●Provided strategic insights to industry players: Offered valuable strategic insights and recommendations to major industry players, including M&S Foods, Greggs, Pret-a-Manger, RAK, Greencore, and Millitic. These insights aimed to help them navigate industry changes and develop future growth strategies in response to evolving consumer trends and technological advancements.

●Developed and implemented an operational efficiency strategy to streamline ground operations, resulting in annual savings of approximately €2 million.●Reviewed and enhanced Service Level Agreements (SLAs) with third-party providers to ensure accountability and improve service reliability.●Analyzed Net Promoters Score (NPS) and established Key Performance Indicators (KPIs) for data-driven decision-making.●Designed a real-time dashboard interface for continuous monitoring of ground operations.●Currently overseeing the implementation of the efficiency strategy.●Provided strategic growth recommendations for the airline's future success.

●Exceeded monthly sales targets: Consistently achieved monthly sales targets, demonstrating strong sales performance. Successfully increased annual sales for the region by an impressive 120%.●Optimized product availability: Ensured the availability of products and forecasted and achieved sales targets for assigned routes, encompassing all brands and packaging formats, including both physical and unit cases.●Monitoring and analysis: Monitored Key Business Indicators (KBIs) and tracked daily, weekly, and monthly sales targets versus achievements. Proactively addressed inventory and product-related issues on an ongoing basis.●Market intelligence: Applied various methods of market intelligence to stay informed about market share, trends, analysis, product availability, competition activities, and stock transactions at all levels. This intelligence was used to inform planning and forecasting efforts, enhancing the company's competitive edge in the market.

●Marketing and sales plan development: Developed a comprehensive marketing and sales plan for the company's malls. This plan likely included strategies for attracting tenants, promoting the malls to customers, and maximizing revenue.●Government office liaison: Utilized effective communication skills to collaborate with various government offices, ensuring a smooth completion of the project. This may have involved obtaining necessary permits, approvals, or cooperation from government entities.●Team management: Managed a team of five individuals under the direct supervision of the General Manager Special Projects. Your team likely worked on overseeing the completion of two shopping malls using financial models.Administrative support: Provided administrative support for special projects and events, coordinating with other departments within the organization to ensure the successful execution of these initiatives.

●Skillfully created financial models for the project, incorporating scenario analysis to guide budget allocation at various project stages.●Collaborated in the development of a feasibility report, which included identifying potential clients and conducting pre-sales research to support project viability and client engagement.