Ben M. Email & Phone Number

United States

As a Product Marketing Manager, I work cross-functionally with product, development, and marketing teams to ensure our strategies and content are effective and aligned with our goals. My role is to create engaging, dynamic content that highlights our Cloud, GRC, Data Security, and IAM service offerings.I developed buyer personas in close collaboration with sales and engineering to ensure we accurately address market needs. A significant part of my role is managing content creation, including comprehensive datasheets, whitepapers, and ebooks. I also oversee ongoing content reviews for the Cloud Center of Excellence (CoE), ensuring all our materials are not only high quality but also engaging for the reader.My focus is on driving strategic marketing initiatives that build strong market trust and engagement. By consistently delivering high-quality content, launching successful go-to-market campaigns, and driving collaboration, I help to ensure our product portfolio resonates with and meets the needs of our customers.

While a marketing consultant, I leveraged my product marketing expertise across a range of projects. I crafted comprehensive reports and engaging blog posts, social media content, and landing page copy to drive user engagement. My experience includes advising an early-stage start-up on brand positioning and go-to-market strategy, authoring a full messaging platform with tailored marketing materials for different audiences, and conducting competitive market research to provide strategic product recommendations.

During my time at Snyk, I project managed the implementation of multiple products for new clients across multiple business sectors, rewrote internal training documentation, and planned the offsite team all-hands.

Launch Academy is a full-stack engineering immersive, I built web apps from scratch, learned industry standard best practices, and first realized my interest in technical writing.

Before being laid off at LinkSquares, I project managed the implementation process of new clients, ran educational webinars to train clients on using SQL, and built out custom database solutions.

Boston, Massachusetts, United States

Rewrote ASICS support SOPs, piloted an engineering mentorship program for “non-technical” staff, advocated for a more self-sufficient support team, and unofficial liaison to the engineering department.

Somerville, Ma

My days at GeoOrbital were spent switching hats between marketing and social media, sales, and customer support/experience. I learned HTML and CSS for email marketing, fixed the email marketing cadence, and championed the acquisition and use of a CRM.

Greater Boston Area

I turned guests and first time climbers into lifetime climbers and friends with a mantra of “safety first, fun a very close second.”

Cambridge, Massachusetts

While still in the role of Account Manager, I identified the need for a CSM based on churn data. After pitching the idea and supporting data, I successfully executed on a two week deadline to present a fully realized role, including workflows, KPIs, success metrics, and an implementation plan.

Greater Boston Area

During my tenure at JoVE I rewrote the sales scripts, introduced NPS surveys into the account management processes, conducted educational presentations for target faculty, and re-established relationships with blacklist institutions.

Led team of 6, developed employee training curricula, and established relationships with local renewable energy advocacy groups.

I provided administrative support to the Bioterrorism Response Coordinator, built the emergency response transportation plan, designed ID badges with encrypted personnel info and wrote instruction manual on future production of additional ID's.

Historical Performance, Neuroscience

Activities and Societies: - President, Oberlin College Men's Rugby Football Club - first underclassmen ever elected to the role - Winner.

Software Engineering