David Parker Email & Phone Number

Vancouver, Bc, Ca

Davron Marketing is a small, independent marketing agency that works primarily with small to medium-sized B2B companies.I collaborate with our client's senior and C-level management to develop strategic and measurable demand generation strategies that grow their business. I've had the good fortune to help some stellar companies, including MDSI, Progressive Solutions, Phoenix Systems, Clevest, Epicor, Descartes Systems, FITNIR Analyzers, Larrivee Guitars and Fatigue Science.• Developed effective strategies for cross-channel demand generation programs to help companies build sales pipeline and grow revenue. • Managed and directed freelance teams to execute client projects on time and within budget• Provided account management to clients in diverse industries, from software and real estate to manufacturing and transportation.• Designed processes to maximize efficiency, repeatability, and scalability.• Proven ability to "wear many hats" by effectively leading teams, managing budgets, and driving strategic planning• Skilled at leveraging versatility to consistently deliver high-quality projects on time and within budgetSample accomplishments:• Increased revenue by 62% and customer base by 37% in 12 months for a client by developing and implementing a focused inbound marketing strategy• Achieved revenue growth of 14% year-over-year and 32% over two years for a client through demand generation initiatives• Improved lead counts by 34% and lead quality by over 50% year-over-year for a client by providing strategy and structure to their inbound marketing program• Collaborated with client's sales team to develop sales enablement tools that increased the close rate by 33% year-over-year

Poppy’s Better Living Boutique was an e-commerce website specializing in lifestyle products.• Managed a Shopify eCommerce website, optimizing product listings, improving customer journeys, and developing promotional strategies• Developed and executed digital marketing campaigns, including email marketing and paid social ads• Utilized Google Analytics and Shopify Reports to assess site performance, uncover growth opportunities, and implement strategies that reduced cart abandonment and boosted average order value• Customized Shopify themes, enhancing site functionality and user experience• Managed vendor relationships to secure cost-effective sourcing and shipping solutions• Oversaw inventory management, order fulfillment, and customer service operations, delivering a consistently smooth and positive shopping experience

Vancouver, British Columbia, Canada

MacLaren McCann, formerly McCann Erickson and now McCann Worldgroup, is an American global advertising agency network with offices in 120 countries.As an Account Executive in the Vancouver office, my clients included General Motors Dealer Association of BC, BC Dairy Foundation, and Cathay Pacific Airways.• Managed clients' advertising budgets, tracking expenditures and adjusting strategies to ensure optimal spend efficiency, alignment with marketing objectives, and ROI.• Oversaw creative and media teams to drive brand visibility and engagement.• Managed end-to-end coordination of clients' advertising campaigns, ensuring alignment with strategic goals and delivering impactful results across multiple channels.

Vancouver, British Columbia, Canada

Foote, Cone & Belding, a.k.a. FCB, is one of the largest global advertising agency networks.As an Account Manager in the Vancouver office, my clients included AirBC (an Air Canada regional carrier), Mazda Dealers Association of BC, Koala Springs Beverage, and Sizzler Restaurants.• Supported senior account managers in coordinating day-to-day client communications, ensuring alignment on project timelines and deliverables.• Assisted in the development of marketing briefs and proposals, gathering insights and data to inform creative and strategic recommendations.• Monitored campaign performance and provided regular reports to clients, identifying opportunities for optimization and improvement.

Vancouver, British Columbia, Canada

• Managed all aspects of a small recording studio, including daily operations, client relations, and financial oversight, ensuring a smooth and professional studio environment• Performed as the primary audio engineer, overseeing recording, mixing, and mastering processes to deliver high-quality sound production for diverse music projects.• Produced and engineered music tracks, collaborating with artists to shape their vision and enhance their sound through technical expertise and creative input• Designed and implemented recording techniques and studio workflows, optimizing equipment and software to achieve superior audio quality and meet client specifications• Handled studio equipment setup and maintenance, troubleshooting technical issues and ensuring all gear was in optimal working condition for recording sessions• Developed and executed marketing strategies to attract new clients and retain existing ones, utilizing industry knowledge to promote the studio’s services and capabilities• Provided hands-on guidance and support to artists throughout the recording process, including pre-production planning, session management, and post-production editing to achieve desired outcomes

Marketing Management

Graduated with Honours

Communications And Advertising Accredited Professional (Caap)