Bao Le Email & Phone Number

Cary, NC, US

Osaka, JP

• Manage and maintain close relationships with leading licensees in all major product categories, including publishing, apparel, toys, electronics and media.
• Identify opportunities and secure new partnerships with potential licensees in new product categories, and build/develop relationships with existing partners. Act as an outward-facing, dedicated resource for partners.
• Review and approve all licensed Capcom merchandise submissions, and act as primary liaison for asset requests/approvals with R&D teams to guide products from conception to launch.
• Work cross-functionally with marketing, PR, production and legal departments internally to create brand style guides, oversee details of contracts, and manage content promotions for partners.
• Manage on-boarding of new partners and provide first level of support for partners on all technical inquiries regarding submissions and assets acquisitions.
• Serve as the brand expert working across all Capcom IPs to assist in product development and ensure brand integrity across all franchises (Street Fighter, Mega Man, Resident Evil, Monster Hunter, Devil May Cry, Ace.

New York, NEW YORK, US

• Managed 10+ Japanese & U.S. accounts in electronic products such as VR sensor, LCD, glass and created new business opportunities for over 80% of the accounts through partner marketing.
• Assisted in planning and implementing marketing campaigns for prospective leads in North America in the software and hardware industries, working closely with Nagase Japan’s R&D and marketing teams.
• Created pitch decks of both software and hardware solutions from Nagase’s existing network of suppliers, and presented new products from Japan to executive members of Top 100 Fortune clients.
• Facilitated 5 new hardware development projects for glass, sensor, and collaborated cross-functionally with engineering and PD teams to evaluate the product’s content from testing to production phase.
• Participated in networking events to identify potential start-ups within the SF Bay Area, and acted as the representative to promote the Nagase brand during trade shows.

JP

• Developed campaigns for cultural projects annually and led cross-functional teams with the city hall staff to create international events that foster exchange between foreigners and locals.
• Responsible for creating promotional documents promoting Kyoto’s cultural attractions utilizing Adobe Photoshop, as well as managing said contents on the city's website and social media.
• Represented as spokesperson and MC for various international events held in Kyoto and planned cultural projects annually such as the Folding Crane project, English Speech contest, and the Gion festival.
• Provided localization support for marketing materials promoting Kyoto including both digital and printed deliverables, as well as online community support for the JET forum and Facebook page.

San Francisco, California, US

• Improved overall sales performance by 15% over a 3-month period by promoting and registering 45 GAP credit cards to customers.
• Coordinated with managers, stock and sales associates to create monthly store displays and maintain a clean, fully stocked selling floor.
• Assisted customers both in-store and over-the-telephone in finding the right items with 90% successful transaction rate over the course of one year.
• Participated in cross-functional teams with other sales associates once a month to discuss and implement effective marketing strategies to exceed sales goal.

Minneapolis, MN, US

• Delivered a 95% success transaction rate to customers over the course of 3 months utilizing cash register, check, and automatic credit card system.
• Boosted sales by 10% on every transaction over the course of September by suggesting additional purchases of back-to-school special deal items.
• Maintained a clean and neat sales floor and assisted customers in finding the right items.
• Trained successfully 5 new employees in sales floor management, transactions and restocking.

Master Of Business Administration (Mba), International Business

Bachelor Of Arts (B.A.), Global Studies / Japanese