Lead a global group of multi-disciplinary Senior Managers and operational support teams. Develop, and execute on strategic plans that leverage Design to grow the business.

LEADERSHIP: Lead a team of design managers (specializing in the areas of brand + graphic design, production, industrial design and engineering + testing), across the West region of the United States, Mexico and Asia. Develop integration systems that unite the teams, leverage the diverse capabilities across the network and positions us for top-quality output—considering all points from strategy and concept to engineering and testing.Create and oversee functional and cross-functional processes to support the teams and business objectives. Manage the budget, free-standing buildings and communications with corporate.

BUSINESS STRATEGY: Develop and lead strategies to grow the design business and support corporate packaging initiatives. Partner with the Sales team to identify areas of growth, support new business development and create loyalty with our customers.BRAND DEVELOPMENT: Drive growth and business development initiatives by putting a brand filter on everything we do — elevate the output by focusing on the experience, as well as the deliverable. Support brand-building and brand-awareness initiatives by honing in on our expertise, building a positive customer experience and connecting with the right audiences. Support our customers’ goals, and drive consumer loyalty by infusing the power of our clients’ brand into the experiences that we build for them.

LEADERSHIP: Lead industrial and brand + graphic design teams across the east region of the United States, helping to drive strategic design initiatives for the company.Unite centers across the region by setting up a series of touchpoints, communicating the vision and building effective teams.Partner with Design Operations to improve process and ensure the right talent is on the right projects with the right supporting process.

BUSINESS STRATEGY: Develop a vision (and execution plans) for Design that support the corporate strategic initiatives.Partner with Sales to understand the needs, and align design-driven solutions to help drive the business.Identify areas of new-business development and develop + communicate a plan to build the Design services business.BRAND DEVELOPMENT: Identify opportunities to drive business initiatives by focusing on the power of brand—our brand, as well as our customers. Analyze the current business, opportunities within the marketplace, and develop plans for future growth.

MANAGEMENT: Build and lead a global team in the areas of creative development, branding, photography, seasonal strategy, packaging (structure, e-commerce + brick & mortar), sales support (sell in and sell through), visual merchandising and direct marketing.LEADERSHIP: Work cross-functionally with Sales, Brand Marketing, Industrial Design,Finance and Legal. Lead functional team and cross-functional projects to support the business needs. Represent the team by presenting concepts to executive leadership. ART DIRECTION: Work on superbrand strategy, assets and creative development. Design a way in which these assets come to life through all channels.

MANAGEMENT: Build and lead packaging team and production in terms of strategy, messaging, creative development, structural engineering and print production.LEADERSHIP: Work cross-functionally with Sales, Product Design, Finance and Legal. Lead functional team, and cross-functional projects to support the business needs. Represent the team by presenting concepts to executive leadership. ART DIRECTION: Design a way to attract, and then engage the consumer through their shopper journey. Consider consumer experience and ensure packaging is structurally sound, on message and designed to support brand strategy.

MANAGEMENT: Build and led a team of designers in the areas of: creative development, seasonal strategy, product training materials, video production, packaging, retail display and direct marketing.LEADERSHIP: Work cross-functionally with Sales, Brand Marketing, Product Design,Finance and Legal. Lead meetings and represent the team by presenting concepts to senior leadership. Represent the company in client-facing meetings.ART DIRECTION: Develop a vision for the season and clearly communicate that vision to the design team, ensuring that the message, look and feel is consistent across all channels.PHOTOGRAPHY: Art direct and oversee all aspects of photography, including model casting, mood boards, shoot briefing documents and editing

DESIGN & DEVELOPMENT: Met with individual advisors to understand their marketing needs, then developed and designed custom branding packages and supporting marketing materials to promote their business.PHOTOGRAPHY: Led and art directed all photoshoots for the company including annual reports, board of directors, corporate functions and events with the Tampa Bay Buccaneers.