Barbara Koczut Email & Phone Number

London, England, United Kingdom

Responsibilities:• Establishing CRM infrastructure and strategy for four core brands• Establishing way of working with various departments and third-party stakeholders, ensuring seamless integration of CRM processes• Streamlining processes and introducing new business tools, contributing to increased efficiency and operational excellence• Organising training on new business tools, fostering skill development and efficiency improvement across various teams• Delivering CRM strategy• Planning and coordinating email marketing calendar with various departments• Overseeing local and global CRM projects: BAU and automated email campaigns and competitions• Building data capture forms and landing pages• Developing a robust email testing strategy• Data management and reporting• Budget management• Data compliance and GDPR adherence• Leveraging business intelligence tools: Dotdigital, GA4, Monday.com, Microsoft Suite

Chertsey, England, United Kingdom

Responsibilities:• Coordinating campaign activities between European regions, head office and operations teams• Working with strategy and asset teams to design and develop campaign requirements to ensure targets are met• Collaborating with various departments to develop and deliver insight centred around CRM targeting, personalisation, measurement and optimisation across multiple digital channels (email, in-app push, device push, social media)• Managing multiple, time-sensitive projects with competing priorities, and driving projects to completion with a high attention to detail• Providing insights to help inform business decisions across the European CDM divisions• Working with management to prioritise business and information needs• Identifying and implementing new process improvement opportunities• Integrating technical operations efficiency with broader marketing strategy to help develop connected data-inspired CRM• Budget management• Launching JIRA• Organising training for various teams to improve skills and effectiveness• Mentoring individuals within the team so they maximise their potential• Leveraging business intelligence tools: Adobe Campaign Manager (Classic), Taxi for Email, Qlik Sense, JIRA, Airtable, Microsoft Suite

London, England, United Kingdom

Responsibilities:• Project management • Overseeing broadcast, transactional and automated email campaigns• Developing a robust email testing strategy across all aspects including creatives, copy, graphics, segmentation• Creating and optimising email templates• Aligning email marketing calendar with various departments (e.g. Brand Marketing, E-Commerce Trading, Data Analytics, Creative, Social Media) focusing on tactical online CRM activities and customer lifecycle• KPI reporting and data analysis• Training and on-boarding colleagues on CRM• Agency and translations management• Leveraging business intelligence tools: Oracle Responsys, Google Analytics, JIRA, Trello, Asana, Microsoft SuiteMain projects:• Launching transactional emails (collaboration with external business partners)• Reviewing and updating existing in-house transactional emails• Launching a loyalty programme (the first phase)

Warsaw, Masovian District, Poland

Responsibilities:• Managing local and global CRM projects• Overseeing local and global CRM campaigns, transactional and automated email campaigns, SMS campaigns• Aligning email marketing calendar with various departments (e.g. Brand Marketing, E-Commerce, Retail, Data Analytics, Social Media, Finance, VM, Merchandising), focusing on tactical online and in-store CRM activities and customer lifecycle• Launching additional CRM campaigns to quickly respond to local needs to drive footfall and online traffic/revenue• Developing a robust email testing strategy across all aspects including creatives, copy, graphics, segmentation (including A/B tests)• Creating and optimising campaign templates (including dynamic content)• Managing local and global loyalty programs• Managing Pandora’s official brand sites• KPI reporting, data analysis• Mentoring CRM team and recruiting for future growth• Collaborating with headquarters, local departments and external partners• Leveraging business intelligence tools: Adobe Campaign Manager (Classic), Adobe Analytics, Google Analytics, Klaviyo, OTD, QlikView, Microsoft SuiteMain projects and achievements:• Coordinating marketing project ‘Impact of online campaigns on footfall’, project awarded with ‘Mobile Trends Awards 2018’ prize in marketing category• Launching first ever special online offer for Pandora Club members (3 hours) boosting daily revenue by 47%• Integrating MPOS and CRM platforms on PL and CZ markets• Launching Adobe Campaign Manager on PL, CZ, SK, RO and HU markets• Managing integration of loyalty program and eStore databases

Warsaw, Masovian District, Poland

Warsaw Area, Poland

Responsibilities:• Managing CX and CRM projects• Overseeing CX and CRM data as required in support of sales and telesales activities• Creating loyalty programs, discount offers, promotions• Managing CRM and CX website on intranet• Collaborating with headquarters, local departments and external partnersMain projects and achievements:•Won ‘Provident Global Recognition’ program as the best employee of 2014 from Polish Administration Department (over 300 employees), 7 markets took part• Establishing and managing ‘Zakrecony Provident’ voluntary program for 6 years (program is still live), Headquarters and 49 local branches involved, awarded with ‘Initiatives of the year’ Provident prize• Managing ‘Customers’ Ambassadors’ team for 2 years (28 members)• Regional Coordinator of Employee Forum for 3 years (23 members)

Opole District, Nysa County, Poland

Duties: • Team management, mentoring and recruiting for future growth• Administrative tasks, customer database management• Lean management• Liaising with customers, company’s agents, internal departments and external partners

Opole, Opole District, Poland

Duties: • Administrative tasks, customer database management• Taking part in administration projects • Liaising with customers, Provident's agents, internal departments and external partners

Guildford, United Kingdom

Master'S Degree, Economics

The Faculty of Economics, Finance and Bookkeeping 2002-2003 – gap year in Belgium (travelling, gathering work experience)

Postgraduate Studies, Psychology In Business

Bachelor'S Degree, Economics

The Faculty of Economics, Finanse and Business Management